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The mistake of 1/c in LTV calculations 20 Aug 2013 | 08:30 pm
This is the third article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap and COC: a new metric for cancellations. You can’t read an article ...
COC: A new metric for thinking about cancellations in SaaS business models 6 Aug 2013 | 08:30 pm
This is the second article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap. You’ve probably know that cancellations kill growth in scaling Sa...
The unprofitable SaaS business model trap 23 Jul 2013 | 08:30 pm
Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. Except, they lost $35m. WTF? It’s not impressive when you spend $1.60 for every $1.00 of revenu...
Escorts, Startups, and the questionable promise of being your own boss 2 Jul 2013 | 08:30 pm
Why does a person shirk the relative reliability of a job to start a business? (And don’t tell me about how jobs are just as unreliable. Of the 100,000 people who will read this post, how many...
How is it even *my* company anymore if “the market” tells me what to do? 4 Jun 2013 | 07:45 pm
Isn't entrepreneurship about having an amazing idea and building a living around it? ...yes, except every advisor and blogger admonishes "your idea sucks," you prima donna pompous asshole, so your job...
An eBook pricing model that resulted in $100,000 in sales 21 May 2013 | 07:45 pm
How you price a product can have a radical impact on the revenue you make from it. My search for the perfect pricing model resulted in an additional $50,000 (a 170% increase) in revenue. Here's how.
Solving the Low-Budget Online Marketing Dilemma 14 May 2013 | 07:45 pm
What do you do once your startup is off the ground and it's time to make a "real" investment in advertising? Should you work on optimizing AdWords since they're working, or optimizing banner ads since...
Bootstrapped CPC rule of thumb: MRR/25 29 Apr 2013 | 07:30 pm
When you're just getting started, and don't yet have sufficient data around conversion rates, cancellation rates, LTV or anything else, how do you determine how much you can afford to spend per click ...
Bootstrapped CPC rule of thumb: MRR/25 29 Apr 2013 | 07:30 pm
When you're just getting started, and don't yet have sufficient data around conversion rates, cancellation rates, LTV or anything else, how do you determine how much you can afford to spend per click ...
Reframing the problems with “Freemium” by charging the marketing department 16 Apr 2013 | 07:30 pm
Seems like every third startup nowadays is using the "Freemium" business model: The lowest service tier is free, and the business is designed to get those users hooked and then upgrade to a paid plan....
