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Minimum viable product vs. minimum viable idea 12 Jun 2013 | 10:29 pm
If you want to do something big, it is true that you need to start small. But don’t confuse starting small for thinking small. If you’ve read the Steve Jobs biography, there’s a chapter that describe...
4 Awesome Digital Analytics Segments You Probably Haven’t Considered 18 Apr 2013 | 01:04 am
Segmentation is key in analytics…that is something probably nobody would argue (hopefully). Today, our segments are based largely around things like traffic sources, landing pages, visitor profiles (s...
My predictions and hopes for digital analytics in 2013 15 Jan 2013 | 03:52 am
Well, it’s that time of year again! But this time, we’re rocking with DIGITAL analytics, not just web. A lot of new stuff, and a lot of good, solid fundamentals applied to new things to be conquered i...
Why your dashboards suck, and 4 things you can do about it 23 Oct 2012 | 08:21 pm
Dashboards suck. Big time. Why? Because the people who build them are not thinking about their purpose. OH SNAP. Let’s put together a list of what dashboards are not for: Showing you what’s going o...
The Real Housewives of Tag Management 11 Oct 2012 | 06:45 pm
I’ve been carefully avoiding writing about things like this for a few reasons. You don’t want to upset people. You don’t want to pick fights. Plus nobody trusts vendors anyhow. But the TMS space’s mat...
Pegs & Holes – What “big data” is really about. 28 Aug 2012 | 08:55 pm
There’s a lot of talk about “big data” floating around these days. The next magic bullet, so they say. But what is big data? That’s what everyone’s trying to answer. First of all, there are two axes ...
Analyze your brand – how a hospital’s new logo can make you a better digital marketer 20 Jul 2012 | 10:39 pm
At Search Discovery, the very first thing we do when we work with a client is focus on their customer or client. Our early work with every client is about understanding the industry, brand, and micro ...
Don’t be foolish. Come to DAA Atlanta. 3 May 2012 | 06:36 am
On May 17th, an incredible brain trust is descending on W Midtown Atlanta to discuss analytics and the future of our industry. THIS IS A CALL TO ACTION, Click here to register! (I am showing off my ...
Is ROI the analyst’s greatest frienemy? 1 Mar 2012 | 10:06 am
In the world of marketing and business, it’s all about ROI, right? Well, not if you want to understand what is happening and what you can do about it. Extremes are our enemy. Typically, we get tangl...
6 keys to a killer career in web analytics 20 Jan 2012 | 08:33 am
Every day, I become less of a dumbass, usually as a result of reflecting on what happens when I am one. Here are a few lessons I have learned that may be helpful to you, whether you are just getting s...
