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Attention lawyers who hate practicing law 27 Aug 2013 | 12:04 am
If you hate practicing law I have a question for you: If you were earning five times the income, would you hate it any less? If the answer is yes, you’re lucky. All you need to do is increase your in...
The art of the handshake: how not to be creepy 23 Aug 2013 | 11:44 pm
“The probing handshake is where the other person probes you with their index finger pressed against the inside of your wrist.” Sounds creepy and, according to this article on “The Art of the Handshake...
Random acts of marketing legal services 22 Aug 2013 | 11:44 pm
A new study suggests that investing at random is as effective as hiring expensive financial advice. As reported in Wired, a physicist and an economist in Italy seem to have proven that throwing darts ...
Bullet Journal: A paper based system for recording and managing tasks 21 Aug 2013 | 11:41 pm
I was browsing the “What’s Popular” category on Youtube and saw a video about Bullet Journal, an analog journaling and note taking system. Basically, it’s a way to use pen and paper (or a Moleskine no...
It’s Better to Be Different than It Is to Be Better 20 Aug 2013 | 11:46 pm
In marketing, we often hear that we need to be better than our competition and if we can’t be better, be different. One expert says being different is actually better than being better. Tsufit (that’...
Selling legal services doesn’t make you a sales person 19 Aug 2013 | 11:59 pm
I was at a seminar on Saturday and one of the speakers briefly outlined a six-step process for selling anything. Of course that includes selling legal services. The process is the same whether you’re...
WTF: Cussing in email, blogs 17 Aug 2013 | 12:47 am
Last week I got an email from a subscriber who disapproved of my use of the word “bastard” in a blog post. He referred to it as a “strong cuss word” and thought I should refrain from using such terms....
A simple marketing plan for lawyers 15 Aug 2013 | 11:52 pm
The experts and gurus tell you you’re not doing nearly enough to market your legal services. They provide you with a laundry list of tasks you need to do and you had better do them, they say, or you w...
10 tips on public speaking for lawyers 15 Aug 2013 | 01:17 am
Admit it. You’re a ham. You like the limelight. You love to be in front of the room. Okay, even if you don’t, you know that public speaking is an excellent way to market legal services. Here are 10 ...
My clients are driving me crazy 14 Aug 2013 | 12:56 am
I got an email from an attorney who said, “my clients are driving me crazy”. Apparently, many of his clients don’t appreciate him. They are rude and think they know better and he is finding it difficu...
