Autoextremist - autoextremist.com - Rants
General Information:
Latest News:
Where image isn’t everything, it’s the only thing, or something like that. 19 Aug 2013 | 08:20 pm
By Peter M. De Lorenzo Monterey. The automotive related events that once comfortably encased a weekend in Monterey, California, have grown exponentially over the years to become a weeklong extravagan...
Sixty years of Corvette: A testament to the True Believers. 13 Aug 2013 | 02:20 am
By Peter M. De Lorenzo Detroit. Next weekend marks yet another huge week for the yearlong 60th Anniversary of Corvette celebration, as America’s sports car will be the featured marque at the Rolex Mo...
The 33-percent Formula. 6 Aug 2013 | 05:42 pm
By Peter M. De Lorenzo Detroit. This week, in honor of the Management Briefing Seminars put on by the Center For Automotive Research going on up in Traverse City, Michigan – in case you’re wondering ...
The one percent. 30 Jul 2013 | 07:33 pm
By Peter M. De Lorenzo Detroit. I often comment about the True Believers in this business, the people who bring a consistent focus and discipline to work with them every day. But being a True Believe...
The Deal on Detroit, Part II. 22 Jul 2013 | 10:40 pm
By Peter M. De Lorenzo Detroit. The headlines last week were terrible for those of us who call this region home, a kaleidoscope of every possible way to say that Detroit had run out of room and run o...
Halfway through 2013 and what have we learned? 16 Jul 2013 | 07:00 pm
By Peter M. De Lorenzo Detroit. It has been quite a year in the auto biz. Tumultuous in some respects, cloyingly tedious in others and just plain unremarkable overall, I’d like to say it’s a brand-ne...
Advertising theme lines: The Good, The Bad, The Nonsensical and The Flat-Out Stupid. 10 Jul 2013 | 12:53 am
By Peter M. De Lorenzo Detroit. The taglines automakers use in their advertising have always held a certain fascination for me. How did they arrive at them? What’s the thinking behind them? Or more a...
GM goes home. 1 Jul 2013 | 08:57 pm
By Peter M. De Lorenzo Detroit. Bad news in the car business or in politics or in corporate America, for that matter, always seems to come on a Friday afternoon after most people are gone for the wee...
Acura takes aim at the "enlightened" - and leaves everyone else scratching their heads. 25 Jun 2013 | 05:10 pm
By Peter M. De Lorenzo Detroit. The story of Acura should be all too familiar by now. What once held promise as the jewel division of Honda - with cars encompassing the very best that the company cou...
Truth in Engineering, as advertised. 18 Jun 2013 | 01:08 am
By Peter M. De Lorenzo Detroit. Audi will be competing at the 24 Hours of Le Mans for the fifteenth time this year, which marks the 90th anniversary of the French endurance classic. The German luxury...
