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How Important is Search Engine Optimization (SEO) in the Aviation Industry? 26 Aug 2013 | 05:37 am
We’re asked about SEO frequently - Why do you spend so much time on Search Engine Optimization (SEO)? In our four week startup process, we ask new clients to look at keyword spreadsheets and provide...
Webinar Wednesday – Working with the Press! 20 Aug 2013 | 04:31 am
Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? You’re probably right! You can spend hundreds of dollars posting a press release using serv...
Why Aviation Companies Need to Tell Great Stories 19 Aug 2013 | 04:45 am
Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once said something like this - “It’s hard not to like a man once you know his story.” Frankly,...
Complete Aviation Marketing Services – “A very particular set of skills . . . “ 12 Aug 2013 | 08:15 am
You may be surprised that an aviation marketing company has something in common with Liam Neeson’s character in the movie “Taken.” ABCI as they say, has a “very particular set of skills.” Liam Neeso...
Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us! 7 Aug 2013 | 06:57 am
It’s back to school time – and we want to encourage good study habits in our Aviation Marketing Master Class Members. ”Our research shows that companies which adopt “formalized informal learning” pr....
ABCI’s Blog Named to the 50 Small Business Blogs to Watch 5 Aug 2013 | 08:43 am
ABCI’s blog was named as one of Infusionsoft’s Top 50 Small Business Blogs to watch! Granted, we use Infusionsoft’s software (which might tend to make them somewhat partial) but thousands of other co...
Thinking About Hiring Sales or Marketing Personnel? Read this first: 29 Jul 2013 | 02:57 am
You’ve been reading our articles for awhile, therefore, you’re aware that it takes more time and effort to sell aviation products and services now than it did five years ago. Aviation companies have ...
Is Your Price Right? 22 Jul 2013 | 04:59 am
Everyone has a plan ’till they get punched in the mouth. - Mike Tyson Is your price your “glass jaw?” And everybody has a great sales presentation until it comes to price. Even the most confident ...
Avoiding Publicity Slip-Ups 15 Jul 2013 | 04:18 am
In a painfully embarrassing slip up this week, Bay Area news station KTVU, which reported that the pilots of Asiana’s disastrous flight 214 included fictitious names that we won’t bother to repeat he...
The Best Way to Get Great Article Ideas – Have Lots of Bad Ones! 8 Jul 2013 | 02:51 am
Great marketing starts with great ideas – and ideas don’t come out of the blue. You have to plan for them by making time for the creative process. You know that it takes a lot of material to support ...
