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How to Make SaaS Gamification REALLY Work for YOU 18 Jun 2013 | 04:30 pm
In my last blog post on “How SaaS Gamification REALLY Works” I explained how SaaS gamification is far more than just badges and leaderboards, and how good SaaS gamification taps into basic human insti...
How SaaS Gamification REALLY Works 11 Jun 2013 | 04:30 pm
SaaS gamification can be a powerful way to design great SaaS products and create highly successful marketing campaigns, but there’s a lot more to it than just badges and leaderboards. The crux of suc...
Experience-Focused Product Management 27 May 2013 | 05:21 am
Never before have so many experts been so wrong about so much. When the iPad first came out, most “experts” delcared the iPad a dud–too big to be as portable as a phone, too feature-poor to compete w...
Best Buy’s Powerful Cloud API Marketing Strategy 3 Aug 2011 | 03:05 am
Cloud API marketing is not optional anymore in many industries, especially retail, media and technology. So naturally Best Buy—with retail customers who are very media and technology savvy—has pushed...
Stop Crossing the Chasm! Start Growing the Long Tail! 23 Mar 2011 | 05:45 am
It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. It’s been 20 years since Moore wrote the first edition, and it has become a staple...
Cloud Marketing Triggering an Application Land Rush 13 Oct 2010 | 11:15 pm
As software and Internet companies boost revenues with cloud marketing, they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any o...
Amazon’s Cloud Marketing Is Affiliate Marketing 2.0 14 Sep 2010 | 11:15 pm
Amazon revolutionized Internet marketing by putting affiliate marketing on the map back in 1996, turning every little mom-and-pop website into a revenue channel for Amazon. Today Amazon has turned to...
News Flash for Cloud Marketers: The Cloud Just Went Mainstream 17 Aug 2010 | 11:00 pm
Microsoft just changed the game in cloud computing with their recent announcement of Windows Azure appliances, knocking down key sales barriers and opening up big-ticket, high-end enterprise markets f...
Maximizing the Time Value of Content 27 Jul 2010 | 11:15 pm
We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the pers...
Does Your Content Marketing Support Your Customer Lifecycle? 6 Jul 2010 | 11:15 pm
Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now you can be my wife by this time tomorrow.” ...
