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Old Content is the King of Content Marketing 27 Aug 2013 | 03:54 pm
You don’t need more content. You need old content. I know, that’s not what you usually hear, so stick with me. Old content is the real king of content marketing. It’s why established publishers still...
LinkedIn Now Tracks You Across The Web [And Flaunts It] 26 Aug 2013 | 11:15 pm
We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. ...
3 Common Problems with B2B Marketing Personas 22 Aug 2013 | 04:31 pm
Developing personas is one of the first steps recommended by many B2B marketers. Understanding your audience is critical, and personas are one of the most effective solutions, right? I recently had t...
5 Metrics Every B2B Marketer Should Track 20 Aug 2013 | 03:05 pm
You have a lead generation program. An influencer program. An advertising program. A marketing automation program. You measure every detail about every program. And your programs are doing great. Th...
Three Key Requirements of Agile Marketing 13 Aug 2013 | 04:24 pm
Are you ready to be an agile marketer? Are you ready to respond to a reality that is changing, in unexpected ways, around you? I’ve had a recent (and continuing) personal lesson in agility. We just s...
The Mobile App Your Marketing Needs 31 Jul 2013 | 04:00 pm
According to Nielson, smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are ...
6 Cringeworthy Marketing Technology Failures 25 Jul 2013 | 04:43 pm
Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of th...
Good B2B Marketing ROI Is Just Average 23 Jul 2013 | 04:13 pm
What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. But what if you learn...
29 Signs You Need a Break From Marketing 17 Jul 2013 | 04:15 pm
Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around yo...
The Biggest Missed Opportunity in B2B Lead Generation 11 Jul 2013 | 04:50 pm
When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today! You do...
