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7 Tips For Event Planning To Capitalize On Social Influence 27 Aug 2013 | 08:20 am
Event planning is different with social media In the past, influencers were local celebrities and the media. Today, influencers include those with significant online influence. As evidence of this mo...
Summer Music Festivals: Which Bands Triumphed On Social Media? 27 Aug 2013 | 08:05 am
Summer is the season of music festivals. Every hipster in the country flocks to the empty fields near them to hear some of the best bands in the world rock out. But which musical headliners got the mo...
4 Steps to Become a Better Salesperson 27 Aug 2013 | 07:26 am
Selling is the most basic and fundamental skill required for successful entrepreneurship. However, I’ve heard from many aspiring entrepreneurs who are scared to death of selling. What they don’t real...
Are You Putting Up Barriers to Your Best B2B Content? 27 Aug 2013 | 07:06 am
Recently I forwarded a whitepaper link to a friend. He’s an Agile trainer and consultant, and I thought he would be interested in the white paper on Agile marketing methods. Turns out he wasn’t, not b...
How to Build Your Personal Brand as an Expert 27 Aug 2013 | 07:05 am
One of the questions I encounter frequently, especially by professionals who are just starting to use social media, is how I built a brand around being an expert. While I’m always happy to answer, I f...
Facilitating Happiness: Building a Cross-Border Community at Work 27 Aug 2013 | 07:00 am
A community – and the meaning that takes place within it – is central to creating a sense of higher purpose. That, in turn, keeps employees happier and more productive at work. But what goes into craf...
Crossing the Digital Divide [Infographic] 27 Aug 2013 | 06:55 am
It should come as no surprise to hear that people spend much more time “connected” than they used to. Leaving the house no longer means being inaccessible. We no longer need computers to go on the int...
Why You Should Incorporate Storytelling Into Your Email Campaigns 27 Aug 2013 | 06:19 am
Traditionally, marketing has been about making noise, in one way or another, to stand out, get attention, and drive sales. And today’s marketplace is arguably the noisiest it’s ever been. People have ...
How Viral Emails Can Drive More Sales than Promotional Emails 27 Aug 2013 | 06:18 am
The Challenge: Viral emails can often generate greater response and revenue than sales-focused emails. Following are examples and tips for sending engaging/interactive emails that do not contain sales...
The Missing Link…Is You 27 Aug 2013 | 06:15 am
I often speak about the evolution of media moving towards hyper-relative advertising environment based on the simple concept of location and consumer preference. But how do we get there? Everything we...