Bakerassociates - bakerassociates.com - BAKER
General Information:
Latest News:
Müller Goes To War 26 Jul 2013 | 07:08 pm
The New York Times reported on the coming "yogurt war" for American consumers. That's why Pepsi/Quaker hired BAKER to design and launch the Muller brand of yogurt in the US.
REV in the News 16 Jul 2013 | 11:33 pm
The Star Tribune recently published an article in their business section featuring phrases like "most significant new products in years" and "one of the biggest product launches in our history"… turns...
Ritz 25 Jun 2013 | 11:00 pm
In order to stem a worldwide sales decrease on the Ritz Cracker franchise, BAKER carefully redesigned this iconic master brand to better connect with consumers based on the way they interact with the ...
5 Gum 25 Jun 2013 | 10:00 pm
When Wrigley asked BAKER to design breakthrough gum packaging for their new teen/young adult targeted sugar-free gum line, BAKER delivered in spades. Arguably the most successful new gum launch in dec...
Oreo 25 Jun 2013 | 01:00 am
With over 15 years as brand stewards of Oreo, we knew what to do when Nabisco challenged us to update the packaging. Our strategy was to simplify the design and create a more powerful, emotional conne...
Cheerios 25 Jun 2013 | 12:00 am
Taking a “franchise approach” to our redesign of the Cheerios portfolio resulted in a simplified, more impactful and consistent look to General Mills’ heavy hitting cereal line-up. By unifying all bra...
Total Cereal 24 Jun 2013 | 09:00 pm
As a cereal franchise targeting mature consumers, the Total team at General Mills looked to BAKER to help reposition itself to become more relevant to the “boomer” population. These consumers want the...
Triscuit 24 Jun 2013 | 08:00 pm
To reconnect women with this everyday snack cracker, Triscuit was positioned to reflect its core attributes: simple, authentic goodness. Using warm earth tones, clarified branding and mouthwatering, i...
Birds-Eye Viola! 13 Jun 2013 | 07:34 pm
Mix some fresh, mouth-watering photography, a streamlined, easy-to-shop architecture, and a brand that is known the world over for their high quality, flash frozen vegetables and Voila! – you’ve got a...
Red Baron 7 Jun 2013 | 12:30 am
Legendary taste meets legendary design. If ever a category were in need of a hero – frozen pizza is it. So when Red Baron Pizza came flying through the BAKER doors after years of dogfighting stiff com...
