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Blog Interview with Audience Development Expert Mike Popalardo 7 Aug 2013 | 06:45 pm
We’re very happy to announce that today’s blog interview is with audience development expert Mike Popalardo from Next Steps Marketing. Mike is both a friend and a business partner. He shares some grea...
Blog Interview with Professional Copywriter Lori Fletcher 10 Jul 2013 | 09:14 pm
Today we are very excited to feature a blog interview with Lori Fletcher, a professional copywriter that is also a strategic partner of Ballantine’s creative services. Let’s dive right in! 1. Quick.....
Direct Mail Case Study Featuring Ploughshares Literary Journal 12 Jun 2013 | 08:35 pm
We have a direct mail case study to share with you for a new client that makes for a great success story. For this case study, we spoke with Andrea Martucci, Managing Director. Let’s dive right in! Q...
4 Key Components of a Successful Direct Mail Campaign 30 May 2013 | 08:18 pm
Making the most of a direct mail campaign definitely takes time and thought. There are four key components of a successful mailing: your direct mail creative brief, the format of your correspondence, ...
What Can We Expect from 3-D Printing? 30 Apr 2013 | 11:34 pm
Yes, 3-D printing is not ink on paper—and it’s not a service we currently offer at Ballantine—but the technology is fascinating and we wanted to write about it. In the very recent past, we’ve left be...
Using PURL Redirects to Enhance Your Direct Mail 27 Mar 2013 | 01:29 am
We just recorded another video. Our goal is one per month — and so far we’ve been able to keep on pace in 2013. Today’s video is about personalized URLs. The traditional way of using PURLs is: PURL ...
What Do USPS Cuts Mean for Direct Mail Marketers? 20 Mar 2013 | 07:59 pm
When you think of efficiency, you may not think of the U.S. Postal Service. However, throughout most of its history, the postal service has provided exactly what was needed—timely delivery of mail and...
3 Reasons Why a Customer Mailing List is Important 8 Mar 2013 | 08:42 pm
An accurate mailing list of current customers is a goldmine for the sales and marketing department in any company. Keeping mailing lists up to date and accurate is important to maintain their usefulne...
Two Options for Address Label Packages 27 Feb 2013 | 10:18 pm
Address label packages are very popular amongst the non-profit community, but they can be applied — more or less — to almost any industry. In today’s video, we discuss two different options for print...
The Advantages of Direct Mail Marketing 22 Feb 2013 | 08:51 pm
In a digital world, some businesses question the effectiveness of direct mail marketing. In reality, direct mail is more effective than ever when properly targeted. In an October, 2012, article, The B...
