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38 facts on blogs every business needs to know to grow 25 Aug 2013 | 08:05 am
Blogs are the lowest cost marketing channel; yet, they produce a high return. Maybe that’s why more businesses are blogging for marketing purposes. And more people are reading them. Blogs drive traff...
Mobile App vs Mobile Website? What’s better for you? 14 decision makers 19 Aug 2013 | 09:19 pm
96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers)) 85% report an intent to raise thei...
What is social media optimization? 12 tips to make it happen 11 Aug 2013 | 05:11 am
You can’t be good or bad at social media; you can only be yourself. Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated searc...
Has the ad biz gotten so big it’s bad? 9 say yes; 5 no; 1 maybe 3 Aug 2013 | 07:22 am
“How big can we get before we get bad?” asked advertising executive Jay Chiat of his leading edge agency, Chiat Day, in the 1980′s. Chiat Day doesn’t exist anymore. It was acquired by TBWA, whi...
What is a KPI? 6 examples of KPI’s from 5 industries 28 Jul 2013 | 04:59 am
Key Performance Indicators (KPI”s) are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They are the key metrics that help you understand ...
What I learned from (at least) 14 social media mistakes 22 Jul 2013 | 07:23 am
90% (over 9,000,000) businesses say they actively engage on social networking sites 74% find it valuable 42% say 25% of new customers find out about their business from social networking ...
7 case studies prove ROI of mobile for healthcare marketers 16 Jul 2013 | 12:25 am
56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper) 41% prefer care delivered via mobile devices (PWC) 40% of office visits could be replaced by eV...
41 stats reveal: Is Big Data a solution? Or a problem? 8 Jul 2013 | 01:17 am
91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA). These days, there’s a lot of data to content with. Every 2 days, the world ...
27 surprising facts and charts on social media ad spending 30 Jun 2013 | 02:19 am
It is expected, by 2017, online ad spending will equal TV ad spending in the U.S. In 2012, online ad spending overtook all print media spending combined. Within online ad spending, the fastest gro...
12 tips on how to create a great website (with examples) 24 Jun 2013 | 04:20 pm
Why do people like or dislike a website? The research says it’s all about the experience. KISSmetrics says, when people leave a website, the most common reasons are: Bad navigation Bad conten...
