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Restoring trust in financial services and brands presentation from DMX Dublin 13 Mar 2013 | 05:57 pm
Enjoyed a fantastic day at DMX Dublin where I was asked to speak about restoring trust in financial services. Here is my presentation: Comments interesting thoughts Justin. Your presentation suppor...
Apple Rumors: The iPhone 6, the iWatch and the Apple innovation engine 26 Feb 2013 | 10:13 pm
What and when will the next iPhone appear and will it be the iPhone 6? I blogged back in October 2011 at the disappointing launch of the iPhone 4S which was Apple's first major product launch post Ste...
Experiential marketing from British Airways 11 Feb 2013 | 03:48 pm
British Airways – engagement and media coming together for a great example of experiential marketing Last week I came across this great experiential marketing example from British Airways in Victoria ...
ALL WE CAN SEE IS THE DARK 7 Feb 2013 | 03:15 pm
This morning as I was waking up my 3 year old daughter Jemima came into bed for a cuddle. It was cold and she snuggled under the covers putting her head under the duvet. I heard a little voice coming ...
Rebranding lessons of hibu / yell.com 22 Jan 2013 | 01:44 am
Over the last couple of weeks yell.com has been rebranding as hibu. This is the latest example, in a very undistinguished line, of such rebranding failures. When the best a CEO can muster about his co...
BBC Interview about identity theft and ALLOW’s advice 21 Jan 2013 | 08:53 pm
Towards the end of last year my company ALLOW commissioned Professor of Ciminology Martin Gill to research how criminals use online information to gani our trust in order to scam people. Martin and ...
WHAT IS MARKETING? 9 Jan 2013 | 06:13 pm
What is marketing exactly? This most basic of questions was fired at me by one of my blog readers the other day who posed the question in the context the massive changes wrought by digital marketing, ...
BUSINESS VISION – LEARNING FROM SUCCESSES & FAILURES (Screencast) 8 Jan 2013 | 03:10 pm
Business Vision: I was recently asked by a major corporation to prepare a talk on "Business vision" and how to create them. I told two stories one of Citigroup a massive bank and it's flawed vision an...
PLEASE HELP ME: 3 min survey, win a book 7 Jan 2013 | 04:06 pm
If you can't see the survey then click here. What content would You like to see on basini.com. This year I'm asking for help in prioritising my thinking and writing. PLEASE FILL IN THIS SHORT SURVEY...
ING DIRECT “CAMPAIGN FOR A BIT OF DECENCY” – DECENT OR DECEITFUL ADVERTISING? | financial services advertising 10 Dec 2012 | 10:28 pm
ING today splashed the latest instalment of their 'Campaign for a Bit of Decency' onto the front and back covers inside and out of the Metro. ING Direct has quite a prolific history of copy led advert...
