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Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness 27 Aug 2013 | 03:53 pm
Re-using 30-second TV ads as online video pre-rolls is a great way to keep costs down versus shooting new creative. But re-purposing such ads rather than producing online-native ones risks driving dow...
Research: Original Web Video Ads Outperform TV Shovelware 26 Aug 2013 | 03:27 pm
New research by Dynamic Logic, a unit of Millward Brown, for video ad tech vendor YuMe has shed a light on the relative performance of different approaches. According to the viewer survey, original v...
Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’ 26 Aug 2013 | 03:09 pm
Innovid CEO Zvika Netter has spent the last six years trying to help agencies make video ads interactive. Now he claims most video ads in that category pass through Innovid‘s systems – but the next ch...
Research: IPG Zeroes In On Tablet Video Users 23 Aug 2013 | 03:55 pm
NEW YORK – The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets’ own cloth. IPG Media Lab’s research for YuMe fo...
Research: Tablet Video Apps Capture Viewers Better Than TV 22 Aug 2013 | 09:22 pm
Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech fi...
BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads 22 Aug 2013 | 06:42 pm
Las Vegas-based startup blurbIQ has an exciting vision for livening up video ads. And now it it can bring that vision to a wider audience, following a deal with LiveRail. CEO Scott Reese tells Beet.T...
Blip Sells to Makers Studio, CEO Kelly Day to Exit, Report 21 Aug 2013 | 10:56 pm
Blip, the New York-based portal/distributor of web original lifestyle and entertainment video programming for the Web, has agreed to be acquired by Makers Studio, the Los Angeles-based web original...
Brands Should Build Creative Specifically for Tablets, Study Reveals 21 Aug 2013 | 09:11 pm
NEW YORK – Given the ad receptiveness of tablet viewers, brands should start building creative specifically for tablets, following some best practices for the medium, says Scot McLernon, Chief Revenue...
Tablet User Ad Recall High, Study Shows 21 Aug 2013 | 07:57 pm
NEW YORK – The tablet is on pace to become a vital screen for watching video and ads in video, says Travis Hockersmith, VP of Client Services at YuMe in an interview with Beet.TV. “We do see tablets a...
Veenome’s Video Load Set To Grow After ‘Collective’ Deal 21 Aug 2013 | 07:38 pm
Arlington-based startup Veenome is using some nifty-sounding analysis technology to help publishers get better bang for buck from their video. Now it’s about to process a whole lot more video, followi...
