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Vote for a Porn Star, Psychic & Cowboy to Join Jack at SXSW: Why Brainstorming Must Die 26 Aug 2013 | 01:30 pm
By: Ben Grossman Moderator: “Who has been the best creative partner you’ve had in your career?” George Lois: “Myself.” Are you still brainstorming? STOP! There’s a better way. Vote! SXSW 2014 migh...
10 Social Media Best Practices: Inbound 2013 22 Aug 2013 | 10:26 pm
By: Ben Grossman Many marketers are on the sidelines, watching the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? On...
Marketing for Women (in Bucharest): Beyond Pink 7 Jul 2013 | 08:40 pm
By: Ben Grossman It’s been a year now since I first presented Beyond Pink: Marketing To Women 2012 with Jack Morton and our clients. Since then, the study has been seen around the world and has been ...
Next Generation Storytelling: 2013 SXSW Interactive 13 May 2013 | 01:45 am
By: Ben Grossman This post is the third in a series of six posts exploring the top trends and takeaways for marketers and brands from the 2013 SXSW Interactive. At last year’s SXSW Interactive (2012)...
Fall of Formality in Digital Development: 2013 SXSW Interactive 14 Apr 2013 | 05:38 am
By: Ben Grossman This post is the second in a series of six posts exploring the top trends and takeaways for marketers and brands from the 2013 SXSW Interactive. Part of the value marketing and digit...
5 Real Reasons Why Marketers Should Go To SXSW Interactive (2013 Edition) 15 Mar 2013 | 06:39 am
By: Ben Grossman As the headlines from the 2013 SXSW Interactive continue to roll out, focusing mostly on the Grumpy Cat, it’s easy to think that the festival is one that stops at the meme-obsessed s...
The 5 Types Of People At CES 2013 (And How Brands Can Reach Them In 2014) 4 Feb 2013 | 10:48 pm
The 2013 International CES was the largest CES in the show’s 45+ year history — featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlo...
Urban Outfitters, Curse Words & Public Relations 20 Dec 2012 | 11:19 am
Over the past few years, Urban Outfitters has become known for its string of scandals, ranging from intellectual property infringement to funding special interests. This December, the brand once again...
Live Experience & Artificial Intelligence: Creating More Personal Experiences With Big Data 14 Nov 2012 | 09:52 pm
Live events are a centrifuge of rich data. Yet only 11% of marketers use data when they make decisions about consumer experience. The rest of the time, they rely on their gut instinct. Few brands are ...
Beyond Pink Presentation & Panel At FutureM 17 Oct 2012 | 03:24 pm
A World of New Realities As a pen manufacturer, how would you go about growing your share of the female market? If you thought pink, think again. In June 2011, Bic introduced a series of “For Her” bal...
