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New B2B Buyer… Requires B2B Digital Marketing Strategy 20 May 2013 | 11:53 pm
What are the challenges facing the B2B marketers? 2012 B2B Buyer Behavior Survey suggests: “The fact that buyers are increasingly dissatisfied with the engagement process is one of the most eye open...
A Brand Called “Me” 23 Apr 2013 | 12:12 am
Everyone who has watched TV or read a magazine or a newspaper has experienced many brands. But how do you really get an understanding of the elements that create a brand? We know that the brand is va...
Prepare yourself for the Digital Marketing Transformation 12 Apr 2013 | 08:23 pm
11 Steps to Prepare for Digital Transformation The digital revolution has evolved to ongoing digital transformation. What’s changing in the digital environment? CXOs are replacing CMOs Control...
6 Benchmarks for Evaluating a Sustainable Digital Marketing Strategy: SERVAS Digital Analysis 14 Dec 2011 | 12:13 pm
Before designing a Digital Strategy, my clients often ask the “million dollar” question — “How do I know Digital Media works?” My response is simple –there are no guarantees in this world. But if I ...
Are You a Digital Alien, Digital Immigrant, or Digital Native? … Marketing to the Digital WHO 25 Oct 2011 | 09:22 am
Becoming Digitally Competitive Every executive acknowledges the digital revolution. They passively explore and search, observe and download. But what are they actively doing about planning, strategiz...
Preparing Future Managers For the Digital World 19 Sep 2011 | 02:34 pm
Preparing Future Managers for the Digital World:Digital Marketing Alive Course Marketing and Public Relations are being reinvented daily. Advertising agencies and marketing managers are challenged t...
18 Best Practices for Adopting Digital Marketing 1 Sep 2011 | 05:06 am
Many executives between the ages of 45-65 years are “digital aliens”. They were not brought up in the digital age and feel overwhelmed and sometimes fearful of the new technologies. Many struggle wit...
The New Digital Divide 28 Jul 2011 | 03:30 pm
Meeting the Digital Challenge: Part 1 There is little argument that social and digital media are profoundly changing how we, as global society, engage with the media, our colleagues, family and frie...
GERVAS: 6 Benchmarks for Digital Marketing Strategy 18 Jan 2011 | 06:00 am
GERVAS: Goal – Engage – Relationship – Value – Action – Synthesize GERVAS is the tool to guide the development of your social media campaign. Here are the six elements and the questions to ask? A...
Here’s Proof Digital Marketing Works for Auto Dealers 30 Nov 2010 | 07:18 pm
In the past two years the social media revolution has ignited the automotive manufacturers to success. IT WORKS > > Auto Social Media Factoids: Alan Mulally, Ford CEO, declared, “Social media is ...
