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Press Releases – Worth the ePaper They’re Printed On? 31 May 2013 | 12:06 am

Press releases – they used to be about as close to a sure thing as you could get in SEO. Fresh content, incoming links with solid anchor text, the possibility of being spread all over the web – what’s...

How to Optimize Videos for YouTube 24 May 2013 | 12:26 am

As an SEO, my focus is generally on driving traffic to websites – not YouTube channels. That being said, YouTube is the second largest search engine on the web, and there are definitely strategies you...

Keep Facebook Timeline Images Under 100K 26 Apr 2013 | 12:14 am

A brief public service social media announcement from FINE Traverse City: Your Facebook Timeline Images should be under 100K. There’s not a lot of talk about this online anywhere. You can visit pages ...

The Death of Google Reader 14 Mar 2013 | 06:20 pm

If you’ve not heard by now (and I’m pretty sure you have), Google is going to kill Google Reader on July 1, 2013. Kill it. Dead. As someone who allowed himself to rely on the service, that news is a g...

The Search for Authenticity in Social Networks 13 Mar 2013 | 11:10 pm

What is the difference between what someone says, and what they really think? According to new social network Pencourage, a lot: Their About page is a fascinating scroll through what is presented as a...

8 Social Media New Year’s Resolutions 12 Jan 2013 | 02:37 am

Back in December I put together my Social Media Holiday Wish List, and now that we’re over a week into 2013 I thought I’d follow up with a few “resolutions” to consider for making your social media pr...

Creating a Secret, Private Event on Facebook 3 Jan 2013 | 08:05 pm

About two years ago, I wrote a post which posted the question: How can I create a public event that blocks certain users? I wanted to create a public event that everyone could see *except* the person ...

A Social Media Holiday Wish List 21 Dec 2012 | 01:15 am

Every year the emails start just after Thanksgiving. From my mom. From my sisters and brother. “What do you want for Christmas?” I’m never good at providing a definitive answer. Music? Ski gear? A new...

Monthly SEO Reports that Make Sense 6 Dec 2012 | 09:07 pm

The first week of a new month brings one of the few static tasks for an SEO: client reports highlighting the previous month’s campaign achievements. Seems like a simple thing, but like much of search ...

SEO Best Practices for Self-Hosted Videos 21 Nov 2012 | 09:23 pm

It’s kind of ironic that I’m the one writing the post about video SEO. I wear hearing aids. So videos, they’ve always been a little hard for me to hear. Well guess what? Search engines can’t hear vide...

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