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Don’t Count PR Out Just Yet 22 Aug 2013 | 06:00 pm
This is the third in a three-part series on what PR professionals need to do to keep the industry alive. Ok, so you’ve been hearing about this Agency Deathmatch and you’re probably picturing a Hunger...
How Is PR Similar to Inbound Marketing? 20 Aug 2013 | 06:00 pm
This is the second in a three-part series on what PR professionals need to do to keep the industry alive. My previous post went over some public relations history, and today I’m going to outline why ...
Are PR Pros Digging Their Own Graves? 19 Aug 2013 | 12:00 pm
This is the first in a three-part series on what PR professionals need to do to keep the industry alive. Most agencies (advertising, social, search, design, digital) realize that inbound marketing is...
How to Tell if Your Content Marketing Strategy is Increasing Conversion Rates 15 Aug 2013 | 06:00 pm
Being noticed is great, but if a potential customer finds your business through your content marketing campaign and doesn’t buy what you’re selling or start following your site, you’ve got a problem. ...
How to Write a Controversial Blog Post for Your Content Marketing Blog 13 Aug 2013 | 06:00 pm
From campaigns featuring naked celebs to flour-bombing fur-lovers, PETA is not afraid to take a stand for animal rights. Taking such drastic actions is not advisable for most businesses, but making a ...
How to Measure Your ROI 8 Aug 2013 | 06:00 pm
Developing a content marketing strategy is costly and time-consuming. You have to research your target market, identify the best avenue to reach them, write your content, create your visuals, get them...
Companies Faking Social Media Posts Show How NOT to Run a Content Marketing Campaign 6 Aug 2013 | 06:00 pm
Some Hollywood starlets always seem to be in the press for no reason at all, other than the fact that they like attention and they will go to any length to get it. Well, some companies are starting to...
What WordPress 3.6 Means for Content Marketers 3 Aug 2013 | 01:00 am
I don’t know about you, but getting prompted to update my apps or iTunes every week or so drives me crazy, especially when I can’t even tell what was changed or corrected. But the newest version of Wo...
Why Google Authorship is Key to Your Bikini Marketing Strategy 1 Aug 2013 | 06:00 pm
Google+ has been getting quite a bit of attention lately. Some people claim it’s the best social media site for content sharing while others denounce it as a ghost town. A recent report shows the netw...
“Project Runway” and the Bikini Marketing Principle 30 Jul 2013 | 06:00 pm
Project Runway is no stranger to making headlines, but Season 12 generated buzz before it even premiered when its ‘Fashion Reigns’ campaign got banned in Los Angeles. The provocative billboard isn’t t...
