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Conversion Rate Optimisation – Converting Traffic into Sales 27 Aug 2013 | 03:00 pm
When developing a new website or looking at changes to an existing one, the considerations often come from two main sources: The design and how it looks, and the SEO and how it ranks. One frequently ...
The Rise of Gendered Advertising 22 Aug 2013 | 03:00 pm
Man Crisps, Bic for Her pens, and chocolate that isn’t for girls. It seems that – in the advertising world at least – the gender gap is rising and consumers can’t get enough of it. Earlier this month...
The Power of the Picture 20 Aug 2013 | 03:00 pm
When you clicked the link to read this article, what did you first notice? The photograph or the first line of text? They say that ‘a picture speaks 1,000 words’ and no image packs the punch of a pro...
Is Your Brand Missing a Lucrative Target Audience? Engaging With the Over-50s Market 15 Aug 2013 | 03:00 pm
Although a lot of brands choose to market to the young and glamorous, the baby-boomer generation are the ones with more disposable income than any other demographic in the UK today. The over-50s make ...
Has Your Business Tried…Visual Social Media? 13 Aug 2013 | 03:00 pm
It’s not just about Facebook, Twitter and LinkedIn, you know. Here is a brief introduction to two social media platforms that are a little more visually engaging, and have the potential to be a lot m...
Beware the Fake Fans! How to Develop Your Company’s Social Interactions Honestly and Effectively 7 Aug 2013 | 03:00 pm
Dispatches’ recent documentary ‘Celebs, Brands and Fake Fans’ has got us all talking as it exposed the shocking scams behind many big brand’s social media success. The documentary brings to light the...
Brand Dilution – How You Could Be Losing Your Identity 5 Aug 2013 | 03:00 pm
Over the years some of the simplest brand designs have been the strongest. Looking at the likes of Nike or Apple, and many more besides, a clean icon and simple name often do well to gain recognition ...
3 Ways to Increase You Local Google+ Visibility 2 Aug 2013 | 03:00 pm
It’s no secret that in the world of marketing, everything is going local. With constant changes to Google algorithms playing havoc with the modern day marketing department, businesses of all sizes ar...
Going Local With Your SEO 31 Jul 2013 | 03:00 pm
Over the last 5 years, search has seen some major changes; mainly due to the impact of the growth of mobile search. With mobile users expecting to see results that are relevant to their current geogr...
Which Do I Need; A Mobile Website or an App? 29 Jul 2013 | 03:00 pm
The introduction of smart phones has resulted in easy access to information at the touch of a button. We can now catch up with the news, see what friends are up to, or play a few games, all on the mo...
