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5 Ways to Make the Most Out of B2B Webinars—Before and After the Event 26 Aug 2013 | 11:31 pm
In B2B marketing, webinars are fantastic vehicles for promoting thought leadership and awareness as well as driving leads. But we all know how much work goes into a single event—from recruiting speake...
Best of the Remix: Optimizing Your B2B Social Advertising 23 Aug 2013 | 10:02 pm
This week, the Digital Marketing Remix took a deep dive into social media advertising on Facebook, LinkedIn, and Twitter. Each of these social networks is experiencing dramatic growth in ad revenue wi...
ProSumers: Who Are They and Why B2B Marketers Should Care 22 Aug 2013 | 08:00 pm
There’s more to business professionals than work and office life. Because of this, it’s important for B2B marketers to approach targeting their business audiences in new and innovative ways through di...
Listen In: Interviews with Top Marketing Execs on Why They Crave Data 21 Aug 2013 | 08:00 pm
Every Tuesday during the Digital Marketing Remix’s regular publishing cycle, we post an interview with a B2B marketing executive. Over the past two months, we’ve published two-part Q&A’s with three B2...
B2B Ad Creative: What Works for Bottom-Funnel Conversions 19 Aug 2013 | 11:49 pm
When it comes to successful display advertising, one of the most common questions we hear is, “what makes great ad creative?” While clever headlines and compelling imagery are important, the path to d...
Best of the Remix: Retargeting Gets Some Love, Advice on Pivoting Content for Multiple Buyer ... 16 Aug 2013 | 09:00 pm
This week the Remix took a look at a report showing the value of website and search retargeting, tips on adjusting content for multiple buyer personas, and a testimonial ad from Autodesk with a fantas...
How to Create and Optimize a High-Impact Display Advertising Landing Page 16 Aug 2013 | 11:30 am
Developing high-impact display advertising campaigns requires careful attention to detail on a handful of campaign checklist items, such as identifying which business audiences to target, developing c...
A B2B Book Review: "The Challenger Sale" 14 Aug 2013 | 09:00 pm
“The Challenger Sale: Taking Control of the Customer Conversation” was published almost two years ago. But the book, which delivers a counterintuitive take on the B2B sales process, has remained at th...
3 Proven Steps for Writing Social Ad Copy: Satisfaction Guaranteed! 13 Aug 2013 | 09:51 pm
Social advertising on LinkedIn and Facebook can be a powerful outlet for reaching business audiences—you can target your ads based on segments including location, job function, seniority, and more. B...
Best of the Remix: A High-Flying Lockheed Martin Ad, There’s Still Time to Enter Your Banners ... 9 Aug 2013 | 08:00 pm
This week we took a look back at some of the best B2B online display ads we’ve reviewed on the Digital Marketing Remix. Here are two of the week’s best banner ads and a post containing information on ...
