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How many Twitter profiles does a brand need? 27 Aug 2013 | 03:16 pm
How many Twitter profiles does a brand need? The latest research reveals that brands can have as many as 44 Twitter profiles, each catering to specific customer needs and consisting of broadcast and e...
Health firm on-pack QR code campaign yields surprising results 27 Aug 2013 | 02:39 pm
When supplement manufacturer Doctor's Best began putting QR codes on the front of product labels to appeal to consumers, little did they know their target audience would show the least interest.
Maximizing user experience will increase rankings in Apple's App Store 27 Aug 2013 | 01:54 pm
App marketers and developers can no longer rely on massive download numbers to get them to the top of the Apple Store rankings. Instead, a positive app experience generating high app ratings will play...
Brands: Why you need to know the customer path 27 Aug 2013 | 07:48 am
As data collection becomes more sophisticated, brands are not only finding out how customers react on-site but how they are reaching ecommerce sites and what social media tosses into the mix. That is ...
How to ID prospects in your existing client roster 27 Aug 2013 | 07:42 am
Finding solid prospects in the online space is a hard sell. There may be a better place to find those prospects and it may be inside your existing client roster. Here's how brands can identify solid l...
Report suggests cable, telecoms trading customers 27 Aug 2013 | 07:37 am
Telcos and cable providers are in a fight for customers. From cable companies adding to their broadband user lists to telcos adding more video subscribers to their roster, there is a changing face of ...
Marin: PLAs are delivering for retailers 26 Aug 2013 | 06:41 pm
Brands if you're looking for an ad that delivers, new data out from Marin Software may shed light. According to their new report, Google's Product Listing Ads (PLAs) are delivering click thrus more th...
Youngsters believe future of the high street store is as a showroom 26 Aug 2013 | 08:41 am
A five-year study begun in 2011 to monitor a group of youngsters' attitudes towards and use of technology reveals the inevitable future of the British high street as collection of showrooms.
Platforms offer businesses more control 26 Aug 2013 | 06:55 am
Three releases in the online space may set brands up with more control across screens and in the cloud. Here's how:
Facebook advertisers given access to free, high-quality, commercial images 26 Aug 2013 | 06:54 am
Advertisers can now have a professional edge to their in-ad imagery thanks to a tie-up between the social network and stock image provider Shutterstock - and it's free.
