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Adtech Start Up, Blab, is building on the Facebook Ads API 19 Nov 2011 | 02:59 pm
Seattle, November 16, 2011: Blab is inventing a whole new way to advertise in the social space. Traditional advertising invades the social space with product claims and brand slogans. It’s not surpris...
The bar is higher for relevance on Facebook 7 Nov 2011 | 12:02 pm
I doubt there is a marketer on the planet that is not intrigued with the notion of connecting with the 800 million users of Facebook. I cannot think of a single Fortune 500 company that does not have...
To Tweet or Not to Tweet 5 Nov 2011 | 11:54 am
While has Sylvester Stallone all but abandoned his Twitter account, which is disappointing if only for the fact that he wrote some mildly entertaining posts, such as: “I feel sad because I wish I ...
Celebrity Investors 5 Nov 2011 | 11:27 am
These days, many companies are finding financial allies in celebrities. Film, TV, and music stars ranging from Leonardo DiCaprio to Ashton Kutcher to Lady Gaga have all put some of their personal fund...
Facebook Advertising is catching on with local business 15 Jun 2011 | 04:33 am
22% of local merchants in the U.S. have used Facebook Ads according to a report by MerchantCircle. And in a recent report from eMarketer, 60% of Facebook’s ad revenue is coming from small business. ...
Facebook begins real-time marketing; they’ve figured out 50% of the solution 29 Mar 2011 | 06:30 am
It was reported last week that Facebook has been testing its version of real-time marketing; delivering real-time ads based on user wall posts and status updates. While the test only represents 1% of...
The Retail Marketer- Don’t be seduced by data without action 19 Mar 2011 | 05:37 am
There’s been a lot written lately about managing customer data and the increasing role of analytics in retail. Data is great and analytics is the means to manage data and extract meaning from it. Ho...
SXSW – It’s not about the music, food, brands, or panels, it’s the people. 18 Mar 2011 | 03:47 am
The best of SXSW is when it’s a focal point for the exchange of ideas, and with people you don’t run into every day. The event has grown well beyond the boundaries of Austin. Even those not attendin...
Can CMOs and CIOs become good partners 17 Mar 2011 | 12:00 pm
Let’s start with understanding the problem. It’s not that CMOs and CIOs speak different languages, it’s that they fundamentally approach problem solving differently. Most CMOs come out of the adverti...
Forrester asks Blab how we add a WOW effect to digital marketing 15 Mar 2011 | 05:28 am
Matthew Dernoga at Forrester Research recently asked us how you go about creating a WOW effect in digital marketing. There are two distinct challenges, listening to the consumer and engaging them. Th...
