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Case Study: Mortgage Direct Mail II 4 May 2012 | 04:02 am
Case Study: Mortgage Direct Mail II In this segment, we take a look at what can be done when a proven formula stops producing as it once did in the past. While this particular study features a stand...
Email marketing. Don’t Shoot the messenger. #2 in a series. 2 May 2012 | 06:04 am
Email marketing. Don’t Shoot the Messenger series Email marketing is a great tool to reach prospective customers. It is really important to know which key words to use in your subject line and in th...
Mortgage Direct Mail 26 Apr 2012 | 07:34 pm
Direct Mail has long been a proven and reliable marketing strategy for many of the most successful mortgage companies in the industry. If you’re considering a Direct Mail campaign, here are the top fi...
Foreclosure List 26 Apr 2012 | 07:33 pm
Looking for a pre-foreclosure list? Before you spend a dime of your marketing budget, be sure to know the answers to these five key questions: What is a pre-foreclosure lead? It depends on who you a...
Case Study: Mortgage Direct Mail 26 Apr 2012 | 07:30 pm
In this series, we take a look at what goes into creating, launching, and testing a successful mortgage direct mail campaign. While this particular study features a loan modification offer, many of th...
Targeting The Right Direct Mail List 26 Apr 2012 | 07:29 pm
Targeting the right direct mail list can be an arduous process. Begin to think about how your audience might share several key factors that tie them into being an ideal customer for you. Viewing thes...
Mortgage Broker List 26 Apr 2012 | 07:23 pm
Targeting specific occupations is important in your direct marketing campaign to ensure you have the true job categories covered. In efforts to promote your product or service, you may find that it’s...
Automotive Loan Leads 26 Apr 2012 | 07:22 pm
Generating Leads for potential buyers in the auto industry can be a bit of guessing game in this economy. People seem to be holding onto their cars a lot longer, there’s a lot of competition, and man...
Pre-Foreclosure Leads Inexpensive and effective 26 Apr 2012 | 07:20 pm
Realtors everywhere tell their clients location, location, location and I tell my realtors market, market, market! Real estate is a tough and competitive industry, considering referrals are great but ...
Pre-Foreclosure Leads in Load Modification 26 Apr 2012 | 07:19 pm
If your company is involved in loan modification or loss mitigation pre-foreclosure data is a necessity for your marketing. A list broker can provide you with a variety of data and/or leads. They shou...
