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A 22% Closing Average in Richmond 24 Jul 2013 | 08:54 pm
-Kate Frost A few months ago I had the pleasure of meeting Andrew Getchell, the Internet Sales Manager at West Broad Hyundai in Richmond, VA. In speaking with Andrew, I was impressed with his enthusia...
Mobile Apps for a Mobile Customer 1 May 2013 | 01:32 am
If you are already sold on the idea of having a robust mobile web site, (and you should be) then I have a suggestion for your next move. Several companies have sprung up lately offering mobile “apps” ...
Another Satisfied Customer! 9 Apr 2013 | 08:35 pm
At Black Book Online our mission is to improve the auto buying process by bringing customers and dealers together through an online experience that’s friendly, informative and empowering, which is why...
Pin Down Your Pinterest Strategy Today 26 Mar 2013 | 06:52 pm
-Kate Frost If your dealership isn’t currently using Pinterest, it should. Pinterest, which launched just 25 months ago, has become the third largest social network – behind Facebook and Twitter. It’s...
The Social and Search Intersection 6 Mar 2013 | 07:44 pm
Lisa Carter Social and search are becoming inseparable. Don’t believe me? Take a look at the search results for “Bob Richards Nissan” and you’ll see that Facebook, Twitter and their blog all get first...
Lessons from Louisiana 19 Feb 2013 | 07:46 pm
Kate Frost Back in November, when I attended Kain Automotive’s Annual Workshop, I had the pleasure of meeting Megan Cadwell and Kasha Lacoban of Trapp Automotive in Houma, LA. I was struck by Megan an...
The Mobile Eclipse 29 Jan 2013 | 10:24 pm
JD Power conducted a 2012 study that shows “Automotive Internet Users do most of their Internet vehicle shopping at home. However, among AIUs who use a smartphone, 59% do so at the dealership, compari...
We Want to See Your Worst Trade-In! 10 Jan 2013 | 09:29 pm
“The uglier, the better” is not something you hear often, but for our first ever “Worst Trade-in Contest” that is exactly what we are looking for. Show us your worst trade-in and you could win an iPa...
Close More Leads & Plan for Success in 2013! 4 Jan 2013 | 09:45 pm
Kate Frost interviews Jim Bell with Don Ayers Honda on his internet process and Black Book Online closing ratio. Jim, I know you run a successful internet department. Can you tell me a little bit ab...
Promoted Posts deserve a Promotion 4 Dec 2012 | 09:10 pm
-Kate Frost Earlier this month, Mark Cuban posted that the Maverick’s would be limiting their involvement on Facebook because of how much they were charging for post visibility. Like many, I began to...
