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Looking to acquire new customers? Give Co-Reg a shot! 14 Jan 2012 | 05:11 am
After 13 years in digital media & marketing, one thing is for sure. There’s never going to be a single-bullet solution to the ‘best’ medium for an advertiser. I’m stout in my belief that there is no...
Long-Term by Amazon and Short-Term by eConsultancy – Who’s Right? 22 Dec 2011 | 03:35 am
As I was catching up on some industry news this week, 2 articles really caught my eye. I’m a big fan of NYTimes.com & EConsultancy.com. Both are well respected publishers w/in their arenas. Which ...
Analytics Tip: Numbers LIE – Percents don’t! 7 Dec 2011 | 04:22 am
Poker’s been a passion of mine for years. It’s the perfect blend of mathematics, psychology & social dynamics. We play in a ‘house’ game and have for years – the age range spans from 75 to 35 – it’s...
Why we ALL need a break sometimes! 29 Nov 2011 | 07:17 am
There’s a lot of pressure on all of us to work harder now more then ever. Do more w/ less resources for just about the same pay seems to be what’s expected. In my opinion, it’s like sprinting the en...
Could the NBA have just made the worst brand decision of the year? 15 Nov 2011 | 10:52 am
Perhaps this post is a little pre-emptive. The NBA season hasn’t actually been cancelled yet … but it’s pretty stinkin’ close! So, under that premise, I’ll go ahead and name the NBA as having made t...
What can you learn about a vendor from their response times? 10 Nov 2011 | 09:43 am
My natural role in life is that of a connector. As I’ve grown professionally, I’ve learned how to translate that role into a relatively successful livelihood. For 10 years, I’ve worked as either a b...
The day we ate a $10,000 mistake for a client 5 Nov 2011 | 04:02 am
Yesterday was an incredibly challenging professional day. We’ve had the pleasure of working w/ a very high profile luxury golf client for 5+ years. We use great strategies, creatives, customer acquis...
If you’re only going to do 1 form of Facebook Advertising, it should be … 2 Nov 2011 | 01:50 am
Sponsored Stories. They’re arguably the best form of advertising on Facebook @ this current time. If you’re not familiar w/ the concept, Sponsored Stories give you an opportunity to have your page ‘...
A breakthrough in acquisition email marketing – CPO 22 Oct 2011 | 01:55 am
I’ve been helping customers of all sizes acquire new customers, prospects, sales, etc. in almost every online & offline medium available. One of my favorite mediums for customer acquisition is email ...
#TwitterTuesday – Setup your Twitter Profile Properly! 21 Sep 2011 | 03:17 am
I must admit, it was refreshing to take a break from blogging for the past month or so. Time off allows the battery to recharge & fresh ideas to be hatched. I’ve got tons of new blog post ideas, but...