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In AdWords Diapers? Avoid Bidding Wars (and Other First Steps) 16 Aug 2013 | 08:12 pm
Today’s post is by Chris Sparks, Content Strategist at www.iSpionage.com Is your website floating in cyberspace? If you built it – and no one came – starting a Google AdWords’ campaign is one of the f...
Pull Your Press Release Out of the Graveyard and into the Spotlight 15 Aug 2013 | 08:12 pm
The challenge for many PR professionals is that the landscape of the Internet is forever changing. The landscape, which focused primarily on mainstream media, is now spread across thousands of blogs, ...
Learn How to Spot Huge AdWords Opportunities 14 Aug 2013 | 08:40 pm
Today’s post is by Andrew Lolk , CMO at WhiteShark Media. Working with big accounts in AdWords can be a daunting task. There is never enough time in the day to optimize everything. Making sure that yo...
9 Profitable Ways to Expand your PPC 13 Aug 2013 | 07:19 pm
Has a client ever looked at you and said, “the traffic’s great, the conversions are great, but we want more”? No? (Seriously?) For most of us, there comes a point when what the client’s got just isn’t...
Understanding the Google Definition of “Link Schemes” 12 Aug 2013 | 07:58 pm
Often, I will tell clients and interested parties that links to your website can account for 50% or more of the ranking value of a given webpage. It is because of this high level of importance placed ...
When you can’t compete on price, use these ad copy tips 10 Aug 2013 | 12:12 am
Recently, I decided it was time to refresh the creative on one of my e-commerce accounts. This account, specifically, was a bit of a niche market, but it had a decent chunk of competitors. Its industr...
Kick-a** PPC tips recap: Google Analytics 8 Aug 2013 | 08:23 pm
In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (No...
These Advanced AdWords Tools Will Simplify Your Life 7 Aug 2013 | 07:52 pm
Have you used AdWords Labels? How about the notes column or shared negatives library? What about all three (plus Google Analytics tools and adCenter workarounds)? If you answered “no” to any of those ...
Rich VC, Poor VC 6 Aug 2013 | 07:41 pm
At a recent Silicon Valley party, I met a venture capitalist from a very well-known firm. The conversation went like this: VC: What do you do? Me: I run PPC Associates. VC: What’s PPC Associates? Me: ...
Airtight SEO Audits, Part 3: Web Template 5 Aug 2013 | 07:38 pm
Our SEO Audits series continues with a detailed look at the web template elements that can help (or hinder) your site’s traffic. (If you missed our posts on site infrastructure and design and coding, ...
