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Revolutionizing Customer Service with Social Media (Part 2) 24 Jan 2013 | 06:59 pm
NM Incite's recent State of Social Media Customer Service study shows that Hispanic social media users are 21% more likely than the average U.S. social media user to use social care.
Social Media Comes of Age 4 Dec 2012 | 03:19 am
According to a recent report published by NM Incite and Nielsen, consumers continue to spend more time on social networks than on any other category of sites—roughly 20% of their total time online via...
Attention Retailers: Cyber Monday Buzz on the Rise 29 Nov 2012 | 10:14 pm
The changing face of holiday retail is apparent as online and mobile shopping claim their piece of the pie, but recent NM Incite data looking at consumer buzz about Black Friday and Cyber Monday found...
Revolutionizing Customer Service with Social Media (Part 1) 25 Oct 2012 | 06:29 pm
This blog post is the first in a series of three, and focuses on analyzing who is actually using social media to reach out to brands and companies with customer service issues.
How to Implement Consumer Segmentation with Social Media (Part 3) 11 Oct 2012 | 11:47 pm
In the first two parts of this segmentation series, we defined social media segmentation and discussed various approaches to take with it depending on your business. This blog post covers implementati...
When Social Media Turns into Risky Business 17 Sep 2012 | 06:56 pm
The advantages of a brand becoming involved in social media far outweigh the risks. But with an uber-transparent environment, the road can be a little bumpy at times. So what can you do to curb the ef...
Customer Service in the Social Media Age: A New Metric to Gauge Your Brand’s Performance 6 Sep 2012 | 06:13 pm
NM Incite recently developed a new metric, the Customer Service Sentiment (CSS) score, that measures how positive customers are toward their service experiences with a company. The first analysis cove...
No Place for Social Media Research in Your Industry? Tell That to Banks. 24 Aug 2012 | 07:21 pm
It seems banks have been a bit more reluctant than other industries to integrate social media into their marketing efforts. But in recent years, banks are realizing that social media matters to them t...
Is Your Social Media Data Misinforming Your Marketing Strategy? 10 Aug 2012 | 05:28 am
With so many different companies offering social media data collection and analysis, how do you know which one to choose? As with any research, the quality of your insights depends on the quality – no...
Lead the Marketing Revolution 25 Jul 2012 | 02:00 am
Today we are riding the wave of a social media marketing revolution. Research is winning the high ground with better tactics for harnessing Big Data and better tools for organizing, analyzing, quantif...
