Blogs - kdpaine.blogs.com - Katie Delahaye Paine's Measurement Blog
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How to stop the cats from howling 20 Aug 2013 | 09:20 pm
Last night there was a conversation going on on Twitter about how measurabiliy is key to good communications. I didn't totally agree.. I think defining a clear measurable goal is more "key" than ju...
Surprise, surprise... Engagement in the number one metric these days. 15 Aug 2013 | 08:27 pm
This is hardly new news from from my perspective, but once again, it's nice to have numbers to back you up... Engagement is the most frequently used metric to evaluate social media programs. I wonder ...
Facebook results are not what you think they are 15 Aug 2013 | 08:04 pm
I love better stats about who uses Facebook for what these days. I particularly like this research that shows that only 2% of those polled use Facebook for business purposes and another study shows th...
How to Show ROI of Content and Inbound Marketing to Your CEO | ClickZ 15 Aug 2013 | 07:53 pm
I consider the entire team at HubSpot to be measurement ninjas. Everything they do is geared towards provding measurable results and this post is just another example of their commitment to accountabi...
The one book I'm taking to the beach this summer 14 Aug 2013 | 11:43 pm
What with global warming and all, I figure we still have at least six more weeks of beach weather. So yes, it’s a bit later than normal, but here’s my summer reading list. It’s a bit short, I know. Bu...
The key to getting measurement insight: Ask "So What" Three Times 14 Aug 2013 | 02:30 am
That was my message at IABC International Conference this year http://www.youtube.com/watch?v=7snzN6LJ7AM
Katie's Complete Guide to Measurement Standards 14 Aug 2013 | 02:28 am
This was the presentation I gave at Measure 13 on the state of measurement standards.
A Look at Businesses Journey Related to Content Marketing 13 Aug 2013 | 10:25 pm
via www.slideshare.net If you're thinking about becoming a "content producer" you need to read this. Great research report.
Good places to get started on implementing the new standards 13 Aug 2013 | 07:59 pm
If you're new to measurement, or just need a quick update on the state of measurement standards, start your reading with these blog posts: How to Calculate Tone or Sentiment -- the New PR Standards ...
Measurement on a Mission: Get the World to Implement Social Media and PR Measurement standards 13 Aug 2013 | 07:05 pm
25 years ago, when I was just starting to explore the power and possibilities of measurement, I started a company who's mission was to help companies measure their public relations programs. 11 years...
