Blogs - socialmarketing.blogs.com - On Social Marketing and Social Change
General Information:
Latest News:
Shifting from Problem Describers to Solution Seekers 8 Aug 2013 | 12:01 am
Phil Dusenberry, the former chairman of the advertising agency BBDO North America, wrote that marketers relied on consumer research more than any other profession. He went on to say: “you need to lear...
Changing the World One Article at a Time 30 Jul 2013 | 12:21 am
How do we solve the mystery of crossing the bridge from academia and scholarship to having passion and making a dent in the world? One arena in which that mystery is addressed in a conscious and delib...
Mobile Health Technology Evaluation: Findings and Recommendations 23 Jul 2013 | 11:12 pm
A new article on mobile health technology evaluation presents the findings and recommendations of a group of experts gathered together by the National Institutes of Health in the mHealth Evidence Work...
Can We Market Biomass? Social Entrepreneurship and Bioenergy Villages 18 Jul 2013 | 08:45 pm
Citizens can self-finance and profit from building a bioenergy facility that uses biomass (plants, wood and manure) to generate enough heat and electricity for the village that the surplus can be sold...
Service Design for Social Marketers: A Webinar 18 Jul 2013 | 01:47 am
Jennifer Kasten (Vice President, JBS International) and I will be discussing ideas and applications of service design in the first iSMA webinar next Tuesday, July 23rd, at 6:30 AM and again at 12 noon...
Social Marketing Begins With Values 7 Jul 2013 | 02:04 am
What does social marketing, or your social marketing organization, stand for? I believe your answer to this question needs to be an integral part of any discussion we have in social marketing. My init...
Shifting from SMART Objectives to RISKY Ones 1 Jul 2013 | 07:52 pm
SMART objectives may be appropriate for short-term planning, research and evaluation activities. However, are they the best way to think about social change goals in which wicked problems may require ...
Competencies for Social Marketing 21 Jun 2013 | 11:32 pm
The embrace of social marketing around the world as a way to address wicked problems is certainly welcomed. However, there is a pressing need to establish competency standards for the field. For examp...
Digital Social Networks and Health: Reviewing the Research and Evidence 5 May 2013 | 11:58 pm
A review of the research and evidence for the use of social network sites (SNS) to improve cardiovascular health, “Digital social networks and health," was published in the 30 April 2013 issue of Circ...
Digital Social Networks and Health: Reviewing the Research and Evidence 5 May 2013 | 11:58 pm
A review of the research and evidence for the use of social network sites (SNS) to improve cardiovascular health, “Digital social networks and health," was published in the 30 April 2013 issue of Circ...
