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10 Tips For Implementing Customer Self Service 18 Feb 2011 | 04:37 am
• Learn everything about your customers. • Conduct focus groups to ensure that they want self-service. • Define clear business goals. • Evaluate the technology for its technical and financial merit...
10 Tips For Implementing Customer Self Service 17 Feb 2011 | 11:37 pm
• Learn everything about your customers. • Conduct focus groups to ensure that they want self-service. • Define clear business goals. • Evaluate the technology for its technical and financial merit...
What causes CRM projects to fail? 12 Feb 2011 | 11:25 am
Many things. From the beginning, lack of a communication between everyone in the customer relationship chain can lead to an incomplete picture of the customer. Poor communication can lead to technolog...
the impact of CRM on the organisation 12 Feb 2011 | 11:24 am
Implementing a CRM strategy will have far-reaching implications across your organisation, from back-office functions (such as finance and logistics) through customer-facing activities (such as sale...
Are there any indications of the need for a CRM project? 12 Feb 2011 | 11:20 am
Not really :) But one way to assess the need for a CRM project is to count the channels a customer can use to access the company. The more channels you have, the greater need there is for the type of...
What is CRM 12 Feb 2011 | 11:18 am
CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer...
What causes CRM projects to fail? 12 Feb 2011 | 06:25 am
Many things. From the beginning, lack of a communication between everyone in the customer relationship chain can lead to an incomplete picture of the customer. Poor communication can lead to technolog...
Are there any indications of the need for a CRM project? 12 Feb 2011 | 06:20 am
Not really :) But one way to assess the need for a CRM project is to count the channels a customer can use to access the company. The more channels you have, the greater need there is for the type of...
What is CRM 12 Feb 2011 | 06:18 am
CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer...
CRM-The Technology 2 Feb 2011 | 10:05 am
Technology is used to automate procedures, provide better information and to transform entire business processes (Dedrick et al., 2003). These capabilities include not only hardware and software, bu...
