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All in the name of research... 18 Aug 2013 | 06:48 pm
To date, market dictates being what they are, I’ve not set any of my stories in South Africa. Instead I’ve traveled down Welsh country roads in the Google car, trundled up Romanian mountains courtesy...
Linkedtwitfacetumbletube - From The Other Side 9 Jul 2013 | 09:56 pm
Two weeks ago I posted about social media and how the business of building a platform, when you don’t have a book to market, is an exercise in play and procrastination. To take this further and clari...
Marketing - It's not rocket science, is it? Part 2 - Brands 8 Jul 2013 | 09:19 pm
"What’s a brand? A singular idea or concept that you own inside the mind of the prospect." Al Ries, Marketing Consultant, Chairman of Ries & Ries In the previous post, I looked at the basics of marke...
Marketing - it's not rocket science, is it? Part 1 - Understanding The Basics 8 Jul 2013 | 08:24 pm
As some of you will know I’ve been writing features for SCBW-BI’s Words & Pictures, including a marketing series. However, life being what it is, I’ve had to step down, but I figured given I’ve taken...
Linkedtwitfacetumbletube – considering social networking 19 Jun 2013 | 08:44 pm
I know, you probably think I fell of the edge of the world, crossed the Styx and am now communing with the multitude of cosmic particles in the Great Out There. Actually, sometimes it feels that way....
Voice and Brand 11 Apr 2013 | 05:16 pm
As some of you may know, I’m writing, amongst other things, a marketing series for the newly re-launched SCBWI-BI blogzine, Words & Pictures. The first article on the basics of marketing will be publi...
Wordcasting 5 Apr 2013 | 05:43 pm
I’ve been pondering the notion of success, styles of writing and brands recently, and it’s caused me some concern. Most writers long and strive for success – many hoping to emulate the kind of succes...
Creativity, a means of staying sane 27 Feb 2013 | 08:20 pm
How doth the little writer Improve each shining word when hounded by a blighter no better than a turd. See how cheerfully she seems to try To indulge her creativity When all she’d rather do is cry And...
This $#@*^ business of rewriting 18 Jan 2013 | 06:16 pm
Most "normal" people - and by that I mean people who aren't writers... - seem to think that writing is all about sitting down with a mug of coffee, a bar of chocolate and sploshing words onto a page. ...
She's not weird, she's a writer... 7 Jan 2013 | 04:01 pm
Normal 0 false false false EN-ZA X-NONE X-NONE Living on the flip side of the planet I don’t get to connect much with other children’s and YA writers, but this past weekend has been a blast. ...
