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The Power to Do More 4 Jun 2013 | 11:23 am
Every time I see this, I wonder if it shouldn't be the exact opposite. Nobody sells the dishwasher promising people that now, finally, they can do more dishes. The washing machine rumbling in my bas...
The Power to Do More 4 Jun 2013 | 11:23 am
Every time I see this, I wonder if it shouldn't be the exact opposite. Nobody sells the dishwasher promising people that now, finally, they can do more dishes. The washing machine rumbling in my bas...
I Miss My Old Media 27 Nov 2012 | 10:33 pm
I miss all the news that fit to print -- not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles that...
I Miss My Old Media 27 Nov 2012 | 10:33 pm
I miss all the news that fit to print -- not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles that...
New York Agency To Host Competition for Marketing Technology Start-ups 9 Sep 2012 | 10:35 am
A note from EDGE Collective: On September 27, EDGE Collective is hosting their inaugural event Expand My Brand, an all day symposium matching up today’s top brands with emerging technologies and star...
New York Agency To Host Competition for Marketing Technology Start-ups 9 Sep 2012 | 10:35 am
A note from EDGE Collective: On September 27, EDGE Collective is hosting their inaugural event Expand My Brand, an all day symposium matching up today’s top brands with emerging technologies and star...
We Must Blaze A Trail To New Media [1946] 10 Jul 2012 | 01:57 am
Found a small stack of PDFs of scans of old issues of Grey Matter, Grey's research newsletters the agency sent out to media ("since 1935"). Particularly cool is a 1997 retrospective (pdf) of what Grey...
We Must Blaze A Trail To New Media [1946] 9 Jul 2012 | 10:57 pm
Found a small stack of PDFs of scans of old issues of Grey Matter, Grey's research newsletters the agency sent out to media ("since 1935"). Particularly cool is a 1997 retrospective (pdf) of what Grey...
Going to ARF's Audience Measurement Conference 17 May 2012 | 09:12 am
For a recent experiment, we divided respondents into two groups. To both groups, we showed a trailer for an upcoming movie. One group was given two different descriptions for the trailer (as if there ...
Going to ARF's Audience Measurement Conference 17 May 2012 | 02:12 am
For a recent experiment, we divided respondents into two groups. To both groups, we showed a trailer for an upcoming movie. One group was given two different descriptions for the trailer (as if there ...
