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The Rules of Lead Generation Defined – Book Review 29 May 2013 | 10:03 am
For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The...
Advocate Marketing: An Introduction 11 Apr 2013 | 06:30 pm
Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after spe...
Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013 21 Jan 2013 | 07:14 am
This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what...
Managing Your Social Network: Top Tools You Should Use 22 Oct 2012 | 07:30 pm
After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a se...
Marketing Automation Not Just About Revenue (But it's Damn Important) 25 Sep 2012 | 09:39 pm
I've had the following conversation a few times with clients who have implemented marketing automation: "so now that we have marketing automation in place we want to do ROI reporting - TODAY". Jumping...
When Lead Scoring Will Fail 12 Sep 2012 | 07:30 pm
Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualificatio...
Improving Your Upsell/Cross Sell Conervsions 4 Sep 2012 | 08:38 am
I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices? I could highlight a few examples of some well crafted emails and messaging but ...
