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MixMyOwn mixes it up 25 Aug 2013 | 06:38 pm
I have long been intrigued with the innovation of custom-mixed cereals. Today technology makes it possible for many consumer items to have a high level of customization, and cereal is certainly a comm...
All the monsters are back! 18 Aug 2013 | 09:49 am
One of the most celebrated cereal franchises is General Mills' monster cereals. For decades the company has had a cult following of its monster-themed cereals, which in recent years have only made the...
Out of Fuel 8 Aug 2013 | 01:04 am
It is apparent from browsing the cereal aisle and online that General Mills's big push to revitalize the Wheaties brand has ended up with an empty tank. Wheaties Fuel, introduced almost four years ago...
Lucky Charms expand the rainbow 2 Jul 2013 | 09:15 pm
Last week General Mills released their quarterly earnings, and among many announcements indicated that they would be bolstering their cereal line with new products and stronger advertising. Well, the ...
Is the future hot? 29 Jun 2013 | 09:36 pm
The western United States, where I live, is in the midst of an extreme heat wave. So, talking about "hot" may seem appropriate, except when it comes to cereal. Hot cereal is much more suitable topic f...
Review: General Mills Hershey's Cookies 'n' Creme 12 Jun 2013 | 10:29 am
It's been awhile since I've conducted a review here, mainly because there have been few new significant cereal introductions since the onslaught at the beginning of the year. From what I'm observing, ...
Review: Kellogg's Frosted Mini Wheats Crunch 12 Jun 2013 | 09:31 am
Already this year a number of new cereals have been introduced, but the one that caught my attention most is new Mini Wheats Crunch from Kellogg's. The reason is simple: It appeared to be a knock-off ...
Review: Post Grape-Nuts Fit 12 Jun 2013 | 09:30 am
At first glance doing a review of a Grape-Nuts cereal sounds boring. How else could you describe a cereal that's not only been around for over 100 years, but in its original form comes close to ground...
Controversial Cheerios 8 Jun 2013 | 11:40 pm
Cheerios is one of the most loved and venerated brands of cereal. At least until this week. Cheerios has come out with a new TV commercial, "Just Checking", that is designed to highlight its heart he...
Kellogg settles lawsuit 3 Jun 2013 | 11:34 pm
Consumers and regulators alike are demanding more honesty from companies, and the latest sign of that is the announcement that Kellogg has agreed to pay $4 million to settle a class-action lawsuit ove...
