Blogspot - causerelatedmarketing.blogspot.com
General Information:
Latest News:
KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes 31 Jul 2013 | 04:00 pm
KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to A...
Five Steps To Nurture a 30-Year Cause Marketing Relationship 29 Jul 2013 | 07:45 pm
Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart... now in its thirtieth year... and thereby begged the question, what does it takes to have a multi-de...
July 24, A Day to Celebrate Pioneers Everywhere 24 Jul 2013 | 04:00 pm
Today my adopted state of Utah celebrates Pioneer Day. It’s a founder’s day celebration that commemorates the day when a hardy band of 151 settlers from the distant east first landed in the Valley of ...
Kaizen and Cause Marketing 19 Jul 2013 | 07:41 pm
When translated into English, the Japanese word Kaizen is typically rendered as “continuous improvement.” That is, to keep working on your processes… implementing small and oftentimes cheap improvemen...
A Punch List for Charity Cause Marketers Looking for Sponsors 17 Jul 2013 | 08:16 pm
New research released this week finds that women are more price sensitive than men on almost every product and service category. Since cause marketing has been shown to help companies preserve pricing...
Panera Takes its Meal of Responsibility Back to the Drawing Board 15 Jul 2013 | 08:01 pm
Back in April 2013 I wrote about Panera Bread Company’s groundbreaking Meal of Responsibility, a nutritious bowl of turkey chili with 850 calories that invited people to pay for it what they could aff...
Millennials and Cause Marketing 28 Jun 2013 | 04:00 pm
Telefonica, the big Madrid-based telecom, released an opinion survey this week of Millennials in 27 countries and six regions, asking them, among other questions, “do you think you can make a differen...
Can You Cause Market to Men? 26 Jun 2013 | 04:00 pm
In the Summer of 2011 results starting coming out from the Dynamics of Cause Engagement study and among the headlines was women are generally more responsive to cause marketing than men, providing fur...
Making Your Cause Marketing Promotion Clear and Understandable 24 Jun 2013 | 04:00 pm
In the fall of 2012 the New York Attorney General’s office released Five Best Practices for Transparent Cause Marketing. The first one was “clearly describe the promotion.” We might assume that the AG...
Using Cause Marketing To Bring Technology and Wood Back Together 21 Jun 2013 | 04:00 pm
Back when the Beaver and Jack Benny show were on television, the TV sets on which Americans watched those shows was wrapped in glorious wood. The stereo in the age of the Mad Men was a piece of wood f...
