Blogspot - constellationcc.blogspot.com - Event Measurement and Return on Investment
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Measurement Tip 27 2 Aug 2013 | 01:27 am
“Mending the Message” To Improve Event ROI! Next time you take a stroll through a trade show exhibit hall, ask yourself, “Can I tell what these companies do by looking at their exhibits.” Better ye...
Measurement Tip 26 28 Jun 2013 | 02:12 am
Normal 0 false false false EN-US X-NONE X-NONE Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Measuring The Exposure Generated at Trade Shows and Events As...
Measurement Tip 25 31 May 2013 | 11:19 pm
How Forecasting a Marketing Event Influences Perceptions and Results Forecasting is an essential part of planning, otherwise, there is no way to know what the results should be and therefore how much...
Measurement Tip 24 3 May 2013 | 02:58 am
Coming soon...
Measurement Tip 23 2 Apr 2013 | 01:21 am
How a Well Trained Exhibit Staff Delivers Positive Results and Measurable Outcomes You have heard it repeated that your exhibit staff accounts for roughly 80% of your success as an exhibitor. But wha...
Measurement Tip 22 28 Feb 2013 | 02:43 am
Could Just Knowing Who Attends Your Event Be the Most Important Measure of Success? I have attended too many events where the host could provide little, if any, detail about who participated. This is...
Measurement Tip 21 25 Jan 2013 | 02:31 am
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 How does anyone determine the success and ROI of a party, networking event or even a golf outing held during a confer...
Measurement Tip 20 20 Dec 2012 | 08:08 pm
Normal 0 false false false EN-US X-NONE X-NONE Six Straight Forward Steps for Banner Trade Show and Event Marketing Results in 2013 Can you believe it? It’s show time in 2013! As you read th...
Measurement Tip 19 1 Dec 2012 | 01:06 am
What are the Best Event Marketing Strategies for a Tepid Economy? ...How Events Can Help Solve Problems and How You Might Increase Your Own Value to the Company in the Process 2013 will bring with i...
Measurement Tip 18 31 Oct 2012 | 01:49 am
What Does Success Look Like? Characteristics of a Very Successful Trade Show Marketing Program A client recently asked me to detail the characteristics of the company’s trade show program that set i...
