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Infer Keeps It Simple: B2B Lead Scores and Nothing Else 23 Aug 2013 | 07:24 am
I’ve nearly finished gathering information from vendors for my new study on Customer Data Platform systems and have started to look for patterns in the results. One thing that has become clear is that...
NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners 14 Aug 2013 | 07:08 am
As I noted in a post last year, there is a universe of specialized marketing automation systems for companies that sell through channel partners. These products address several interrelated challenges...
NICE Buys Causata to Extend Its Customer Experience Management Position 8 Aug 2013 | 01:13 am
So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. I received an immediate response f...
How RightWave Solves the Marketing Automation Skill Shortage 7 Aug 2013 | 08:33 am
One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. For example, a recent Gleanster report found that 73% of top per...
Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top 31 Jul 2013 | 04:47 am
Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on ...
Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns 26 Jul 2013 | 03:02 am
I’ve long said that the best campaign design would be a simple circle: the system executes the best treatment for each customer, waits a day, and repeats the process. My point is that elaborate, branc...
Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way 16 Jul 2013 | 04:46 am
If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; an...
Optify Lets Agencies Provide Small 10 Jul 2013 | 11:25 pm
Not that you asked, but I see four themes emerging today in B2B marketing automation: services: vendors are bundling their systems with services to help marketers use them, either by offering the ser...
Venntive Adds Communities to Small Business Marketing Automation and CRM 4 Jul 2013 | 02:19 am
It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along...
Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM? 28 Jun 2013 | 04:50 am
Adobe today announced plans to acquire Neolane, the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop). Price was $600 milli...
