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Online training for DoubleClick Ad Exchange buyers launched 26 Aug 2013 | 05:00 pm
As more brands adopt programmatic technology, there's a growing need to train buyers on how they can deliver greater ROI by simplifying their media buying and audience targeting with DoubleClick Ad Ex...
Go back to school, DoubleClick style: 5 ways to ace the test with DoubleClick Bid Manager 21 Aug 2013 | 07:00 pm
Earlier this week, the DoubleClick Search team highlighted how retailers can make the grade on the second-biggest annual consumer spending event -- Back to School shopping season.1 But before parents ...
Data-Driven Attribution: better investment decisions, better marketing outcomes 20 Aug 2013 | 09:30 pm
The following post originally appeared on the Google Analytics blog: We've long known that the power of digital marketing is in its measurability. But measurability is only half the battle. The othe...
Go back to school, DoubleClick style: 5 ways to win this school year with retail solutions from DoubleClick Search 19 Aug 2013 | 07:00 pm
Dust off your textbooks and boot up your laptops: it’s time to go back to school! While “Back to School” might be a dreaded time for students, it also presents unique challenges (and opportunities) f...
The Layouts Series: Upgrade to rich media and HTML5 ads and get better creative and better metrics 16 Aug 2013 | 07:17 pm
Because of it’s ease of use, Studio Layouts makes rich media ad units much more accessible. Where before it took too long to crank out standard rich media ads that actually worked, now it can take the...
The Layouts Series: Get more mileage and reach from your existing assets 15 Aug 2013 | 09:14 pm
Yesterday, we heard from Maureen and Zeena about how Studio Layouts can drastically improve your efficiency when building and QAing rich media ads. With time savings averaging around 4 days and 80% of...
Introducing ‘The Programmatic Opportunity’ 14 Aug 2013 | 09:55 pm
Automated buying. Machine-based buying. RTB. Call it what you may, there's no doubt that programmatic buying is changing (read: simplifying) the way media is bought and sold, in real-time. No wonder t...
The Layouts Series: Efficiency and ease for rich media production 14 Aug 2013 | 07:07 pm
Yesterday we announced the launch of DoubleClick Studio Layouts, a rich media production tool that makes it easy to build and publish rich media and HTML5 ads. With Studio Layouts, all you have to do ...
Announcing DoubleClick Studio Layouts: Build rich media ads in minutes and get your ads live in hours. 13 Aug 2013 | 08:49 pm
Today, we’re thrilled to announce the launch of DoubleClick Studio Layouts, a rich media production tool that makes it easier to build and publish rich media and HTML5 ads. Rich media formats are bec...
Attend an upcoming DoubleClick Bid Manager training webinar 30 Jul 2013 | 10:00 pm
If you're interested in boosting your DoubleClick Bid Manager expertise, be sure to join our upcoming webinars. Register in the DoubleClick Bid Manager Help Center or through the links below. We also ...
