Blogspot - ernanroman.blogspot.com - Ernan's Insights On Marketing Best Practices
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How Viral Emails Can Drive More Sales than Promotional Emails 26 Aug 2013 | 08:02 pm
The Challenge: Viral emails can often generate greater response and revenue than sales-focused emails. Following are examples and tips for sending engaging/interactive emails that do not contain sales...
Hewlett-Packard - 5 Actions to Improve Social Media Effectiveness 12 Aug 2013 | 08:12 pm
The Challenge: Social media has become one of the most important points of contact for consumers. Marketers however, seldom access the gold mine of information waiting on their fan pages. Tech giant, ...
It's How They Want to Buy…Not How You Want to Sell 29 Jul 2013 | 08:53 pm
The Challenge: Companies that focus on what they want to sell — not how customers want to engage — miss the boat on opportunities to drive initial and ongoing sales. Dunnhumby recently released resul...
Free Shipping and Returns: Cost, Value, and ROI 15 Jul 2013 | 07:08 pm
The Challenge: It’s no secret that online shoppers don’t like to pay for shipping. With carrier rates on the rise, ecommerce businesses are fully aware that there is no such thing as “free shipping”, ...
Is Social Media Damaging Your Brand? 1 Jul 2013 | 05:27 pm
The Challenge: Companies who do not monitor what customers are saying about them online—can wind up using social media for damage control rather than for profit. In a report by Stanford University it...
Online Reviews: 4 Tips for Building Customer Trust 17 Jun 2013 | 08:23 pm
The Challenge: Do you have a strategy for encouraging reviews? Do you monitor reviews? Are you responding to reviews and taking action based on this powerful voice of customer guidance? Today’s educa...
JC Penney: If you don’t listen to your customer...you lose 3 Jun 2013 | 06:40 pm
The Challenge: Few companies know as much as they should about their customers and their expectations for meaningful engagement. Being arrogant in disregarding customer expectations is dangerous. Thi...
New Research: It’s Not About Satisfaction It's About Engagement 20 May 2013 | 09:34 pm
The Challenge: Businesses that rely heavily on customer satisfaction surveys as a gauge of overall customer happiness, without an evaluation of total customer engagement, run the risk of losing valuab...
Making your App a Customer Engagement Solution 6 May 2013 | 07:31 pm
The Challenge: Businesses know mobile apps offer tremendous customer engagement opportunities—if done correctly. Unfortunately, businesses can also eat up marketing budgets--without the customer engag...
70-75% of Email Subscribers are Inactive: Tips for Improvements 29 Apr 2013 | 08:28 pm
The Challenge: Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and “engagement”. Consider the following options to optimize your lists to incr...
