Blogspot - kellymusicresearch.blogspot.com - Kelly Music Research Blog
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On Demand meets Music Research 6 Apr 2010 | 10:03 am
How important is “On Demand” in our cultural evolution? Americans are no longer satisfied with Freedom of Choice. In a digital world, we want Freedom of Choice On Demand. Consumers now expect to do wh...
The Final Results - Digital Research Delivers 9 Mar 2010 | 12:38 pm
Part Five – The Secret Sauce in Digital Callout It’s time to bust a myth. Even though Radio has embraced the power of computers for every other aspect of its business, when it comes to music testing,...
Callout and Web database Music Surveys 29 Jan 2010 | 05:28 pm
Part Four – Online Surveys Must Cast a Wider Net and Pay Incentives When we look outside the radio industry for other businesses using online consumer surveys to guide strategy, there is no shortage o...
The Differences between Callout and Web database Music Surveys 13 Jan 2010 | 11:10 am
Part Three – The Prize Pig Factor As we study the factors that lead to different music research results generated by random Callout samples and online station web database samples, we are taking a clo...
Callout & Web Surveys - Part 2 - Normal Fans and Extreme Fans 5 Jan 2010 | 10:29 am
Exploring the Differences between Callout and Web-based Music Surveys Part Two – Normal Fans and Extreme Fans For insight as to why music research results can be so different between Callout and sta...
Callout and Web Based Research - Exploring the Differences 15 Dec 2009 | 05:35 am
An Open Discussion Differences between Callout and Web-based Music Surveys Why are the results so different? Part One – We need answers! The programming minds that steer the content of the radio s...
