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Brand Wars : Pepsodent Vs Colgate 21 Aug 2013 | 12:31 am
The August of 2013 saw the beginning of another war in the toothpaste market. Pepsodent, the challenger brand from HUL directly attacked the market leader Colgate with a high profile comparative adver...
Sunfeast Dark Fantasy : Escape into One 4 Aug 2013 | 10:54 pm
Brand : Dark Fantasy Company : ITC Brand Analysis : 529 Sunfeast Dark Fantasy is the story of a brand which started its journey as a sub-brand and later acquired the status of a standalone brand. IT...
Hero Maestro : Such a Boy Thing ! 22 Jul 2013 | 04:30 pm
Brand : Meastro Company : Hero Motocorp Brand Analysis : # 528 Maestro, launched in early 2012, was Hero Motocorp's answer to its erstwhile partner Honda's market leader offering Activa. After the ...
Cobra Deo : The King of Deos 6 Jul 2013 | 09:25 pm
Brand : Cobra Deo Company : VI-John Brand Analysis : # 527 Its raining deo brands in the Indian market. Another player,same story. VI-John which had made a splash in the men's grooming market wi.....
Brand Wars : Sensitive Toothpastes 27 Jun 2013 | 11:36 pm
Indian toothpaste market is worth Rs 6000 crores ( Source Business Line) and growing at 20%. Colgate has been the undisputed market leader in this market.. Competitors has been trying to make a dent i...
Brand Update : Cadbury Bournville says its "Not So Sweet " but why ? 17 Jun 2013 | 10:31 pm
Cadbury Bournville launched in 2009 created a new market for premium dark chocolate in Indian market. The brand smartly positioned itself as THE premium chocolate with a tagline of " You don't buy a B...
Brand Update : Axe disappoints with Ranbir doing a Ben Affleck 14 Jun 2013 | 04:40 pm
Axe deo is facing the fiercest competition in its life in India with local and MNC deo brands breathing down its neck. According to certain reports that came in ET Now's Brand Equity show, the brand ...
Engage Deo : Couple Deodorant ! 6 Jun 2013 | 12:18 pm
Brand : Engage Company : ITC Brand Analysis # 526 When a company like ITC launches a product, there is anticipation that the product will be remarkable and will make significant impact on the catego...
Celebrity Endorsements of Indian Brands- 2013 28 May 2013 | 10:35 pm
Frooti : Shah Rukh Khan Thums Up : Salman Khan Pepsi Atom : Sushant Singh Rajput Luminous : Sachin Tendulkar Godrej Group : Aamir Khan Olay : Kajol Britannia Tiger : Salman Khan Wheel : Salman ...
Brand Update : TVS Wego wants you to Find Your We Time 21 May 2013 | 09:50 pm
TVS Wego , launched in 2011, was an earnest effort by TVS to garner a fair share of the Indian scooter market which was dominated by Honda's Activa. The brand had a high profile launch with a campaign...
