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The Best of All Ms 28 Jul 2008 | 01:07 pm
The Best of All Ms Paul Herbig I often tell my classes that Marketing is the most important of all the business disciplines. Although I teach marketing and have lived and breathed (and if I am cut I ...
Echo boomers 25 Jul 2008 | 05:24 am
Echo Boomers By Paul Herbig Echo boomers (sometimes called Generation Y) have a lot going for them. These children of the baby boomers were born from 1980 through 1994. These teens and young adults a...
Undercover marketing 25 Jul 2008 | 05:24 am
Undercover Marketing By Paul A. Herbig Advertising has become advertising ad nauseum, and we are forever being pitched to, marketed to, and appealed to by someone trying to sell us something. If you ...
New brands over old 25 Jul 2008 | 05:23 am
New Brands 7 Old Brands 3 By Paul Herbig Consumers are embracing new brands at the expense of more established brands, researchers say. The difficulty brands face in differentiating themselves in way...
Customer Experience 25 Jul 2008 | 05:23 am
The Customer Experience—easier said than done By Paul Herbig The Customer Experience - it's the sum total of the FEELINGS evoked as a result of ANY interaction that takes place at ANY touch point in ...
Customer loyalty 25 Jul 2008 | 05:22 am
Give me Loyalty or give me death!! By Paul Herbig Does loyalty in a business relationship actually exist? Loyalty is something you give to your country, your family, your friends. It is an absolute w...
Pay me per view 25 Jul 2008 | 05:21 am
Pay Me Per View By Paul A. Herbig In a world where consumers are empowered to choose the content (and advertising) they view, a number of entrepreneurs are developing environments that "force" consum...
Trends in Advertising 25 Jul 2008 | 05:20 am
Trends in Advertising By Paul Herbig Advertising has ventured into new areas, gray areas, in a similar obvious mood to capture the attention of a desired target audience. 1) First, they're spending ...
Where the boys where 25 Jul 2008 | 05:19 am
Where the Boys Are By Paul Herbig During a recent Fall , advertisers and networks were surprised to find one coveted segment, Males 18 to 34, were MIA to the tube, down 7% from the previous year for ...
Portability 25 Jul 2008 | 05:19 am
Portability. Now You can take it with you!! By Paul Herbig . Cellphones highly competitive before have now become almost volatile. Portability: switch vendors and still have same cell number. You may ...
