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What Are Past Pharnaguy Social Media Pioneer Award Winners Doing Today? 23 Aug 2013 | 04:46 pm
Now that the 4th Annual Pharmaguy Social Media Pioneer Award winner will soon be announced, it's a good time to review who won the awards in 2010, 2011, and 2012 and learn more about what they are doi...
4th Annual Pharmaguy Social Media Pioneer Award Goes to... 22 Aug 2013 | 06:09 pm
Pharmaguy™ (aka me) has recognized pharma social media "pioneers" for the past three years by handing out the PHARMAGUY™ SOCIAL MEDIA PIONEER AWARD -- the coveted bright yellow Hawaiian shirt (see bel...
Paid Docs Twice as Likely to Prescribe Sponsors' Drugs - But They Must Be Paid Well! Is the ROI Worth the Bad Press? 22 Aug 2013 | 05:20 pm
Doctors in the US who are paid and entertained by drug companies are more than twice as likely to prescribe their products, according to a "groundbreaking new study on the influence of industry market...
Physicians are Powerless Pawns of Pharma Psychology 18 Aug 2013 | 02:07 am
According to Harvard and Georgetown University ethicists and academics, "pharmaceutical and medical device companies apply social psychology to influence physicians’ prescribing behavior and decision-...
AstraZeneca Posts an Arimidex DTC Ad on Its Corporate Blog - Will It Go Viral? 17 Aug 2013 | 05:56 pm
AstraZeneca is breaking new ground in social media drug promotion... again. It has posted a branded promotion for its breast cancer drug Arimidex on AZ Health Connections, which is a "A blog for Astra...
Good Riddance to Old Guidance: FDA Intends to Purge & Revise. What It Means for Social Media Guidance Hopefuls 16 Aug 2013 | 05:19 pm
FDA has often said that developing guidance for applying regulations to social media is like nailing jelly to a tree. Actually, OPDP head Tom Abrams has said FDA would NOT "do guidance on specific tec...
What You Mean "WE," Kemosabe? 16 Aug 2013 | 03:37 pm
In this month's MM&M editorial titled "New dialogue, old hangups," Editor-in-Chief James Chase talks about the reluctance of the pharmaceutical industry to embrace digital marketing. "As an industry,...
Pharma Peeps: Stop Trying to Separate Your Personal and Professional Identities on Social Media Sites 14 Aug 2013 | 05:52 pm
Are you one of the pharmaceutical executives who have a Facebook, Twitter, or LinkedIn account? If so, you probably have disclaimers such as the following as part of your profile (taken from this list...
Can a $5 Million per Quarter DTC Ad Campaign Turn Around an 8% to 17% Drop in Provenge Sales? 13 Aug 2013 | 07:27 pm
File this under "When pigs with wings fly." Let's do the math. It has been reported (here) that Dendreon's Provenge sales were off 8% in the second quarter year-over-year and 17% in the first quarter...
OH MY GOD! DRUG SIDE EFFECTS KILLED KENNY! 13 Aug 2013 | 07:23 pm
I just received a press release in my email inbox announcing the creation of "South Park Pharmaceuticals." I kid you not! WEST HILLS, N.Y., Aug. 13, 2013 (GLOBE NEWSWIRE) -- KannaLife Sciences, Inc. ...
