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last days of summer 26 Aug 2013 | 07:09 pm
[ Repost from The Glamourai // wearing: Primary boho dress // Soludos shoes // Hat Attack hat // Buji Baja bag // Photos: by Paul Brooke Jr. ] It's hard to believe the final week of summer is alrea....
Channeling Jackie-O 14 Aug 2013 | 10:29 am
Just found these old test shots from right-after our Spring/Summer '13 New York Fashion Week presentation of our model channeling Jackie Kennedy Onassis, whose leisure and vacation style served as ins...
Style Notes 22 Jul 2013 | 02:31 am
I love seeing how girls style our collection for real life. For our SS13 fashion presentation we went with this dress tunic-style as well but [ opened ] over a skirt. I love how easy this feels over ...
Girls in Primary 9 Jul 2013 | 06:58 am
Love seeing cool girls rocking out in Primary! Some instagrams [ @primary_newyork ] from this summer. We've been selling out of new arrivals quickly so best to sign up for our newsletter for the late...
pinterest 8 Jul 2013 | 09:00 am
> We've been pinning like mad lately, here's a peek at our backstage images, you can follow all our boards here <
Style Notes 6 Jul 2013 | 12:24 am
Primary leather Moto Jacket (coming soon for Fall! ) and Primary Tee dress on the streets of LA [ starring: Kelia-Andrada Thomas // photos by Robert Terazzas ] Thanks Gregory Davalos for the pictures!...
Style Notes 25 Jun 2013 | 06:53 pm
For me, there's nothing more exciting than a girl wears a one of my designs in a completely fresh way. Thats why I began Primary, to be that essential piece in your wardrobe that you style and make yo...
Style Notes 17 Jun 2013 | 03:23 am
Christina Caradona looking so polished as of late! Love her all her looks in her Frederic Fekkai feature on Refinery29 and so happy to see her still rocking our Primary Baxis pant and them still looki...
Life in Black and White 4 Jun 2013 | 10:16 am
>>> We've added the spring campaign to the site ~ new arrivals here [ Primary spring 2013 collection // photos: Greg Swales // styling: Kelly Framel // models: Victoria Anderson and Alexandra Pungit...
Spotted [ Primary V Dress ] 21 May 2013 | 09:13 pm
Spotted Cat Greenleaf in Primary V Dress interviewing Alan Alda on Talk Stoop. Did anyone here in New York catch this on Taxi TV? So cool that she paired it with her orange chucks!
