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One Tip for Enhancing Anonymous Visitor Data 8 Aug 2013 | 04:15 am

Let’s face it, Web Analytics data is pretty limited when it comes to visitor analysis. Many of you might have some data on users who have registered or purchased from you and some of you might be con....

Promotional Codes: Conversion Killers? 22 Jul 2013 | 10:46 am

Promotional Codes also know as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right? However they can have a reverse action and can actually kill your convers...

25 Twitter Hashtags Used By Digital Marketing and Analytics Community 25 Jun 2013 | 10:40 pm

Hashtags (keywords that follow #) are a great way to jump to topic and join the conversation on twitter. Below I have complied a list of 25 commonly used hashtags by Digital Marketing and Analytics co...

4 Data Ownership Questions You Should Ask: Creating a Culture of Analytics 18 Jun 2013 | 02:35 am

These days most of the marketing solutions are provided as a service. These solutions send emails on your behalf, server ads on your site , serve your ads on other sites/networks, collect your web Ana...

3 Techniques for Expanding your Email Reach 31 May 2013 | 11:23 am

Email marketers are facing a tough time with growing emails remaining unopened and unsubscribes. Acquiring new subscribers using old techniques is expensive. Below I have listed 3 techniques that you ...

3 Techniques for Expanding your Email Reach 31 May 2013 | 11:23 am

Email marketers are facing a tough time with growing emails remaining unopened and unsubscribes. Acquiring new subscribers using old techniques is expensive. Below I have listed 3 techniques that you ...

Do Number of Likes and Followers Matter? 22 May 2013 | 01:09 am

This is a one of those questions that keep coming up during conferences, the classes I teach at University of Washington, client conversations etc. The default answer by most of the people is along t...

Do Number of Likes and Followers Matter? 22 May 2013 | 01:09 am

This is a one of those questions that keep coming up during conferences, the classes I teach at University of Washington, client conversations etc. The default answer by most of the people is along t...

Are You Depleting Your Email List? 6 May 2013 | 10:02 am

In all the effort to drives conversions marketers often forget to measure “Unsubscribe” metrics and their impact on the email marketing.  As I mentioned in my post “Number One Email Marketing Mistake”...

Are You Depleting Your Email List? 6 May 2013 | 10:02 am

In all the effort to drives conversions marketers often forget to measure “Unsubscribe” metrics and their impact on the email marketing.  As I mentioned in my post “Number One Email Marketing Mistake”...

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