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Colgate Detal Floss 16 Aug 2013 | 02:14 pm
Y&R Brazil recently came up with a rather interesting interpretation of the common first-world problems: food stuck in teeth. Created to advertise Colgate’s dental floss. I think this is ingenious. Ta...
DUMB WAYS TO DIE - case study 15 Aug 2013 | 02:47 pm
You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this...
Breaking Bad: Fantasy TV Tipping Experience 15 Aug 2013 | 02:38 pm
Check out ‘Betting Bad’ a Fantasy TV Tipping Experience for the final season of Breaking Bad. A highly anticipated finale awaits the millions of fans around the world wondering what that final twist w...
BlinkDrink iPhone App: Music Activated Drinks 15 Aug 2013 | 02:33 pm
Yes, someone finally did it. An iPhone App that lights up your drink at a bar to the music that’s playing in the venue… Annoying Huh? Because I know a whole bunch of you have had this exact same idea,...
Avicii breaks glass on Twitter 14 Aug 2013 | 06:44 pm
In an old nuclear reactor at the Royal Institute of Technology in Stockholm stands a steel framed cube. Behind a black, opaque glass pane on the front of the cube hides the cover art of the brand new ...
Extreme Ice Cube Stunts – McDonalds Viral 25 Jun 2013 | 06:43 pm
I like how they did everything perfectly, and at the end he just misses the glass when he tries to put the straw inside it.
World's First 'Interactive' Beer Bottle (Is A Heineken) 25 Jun 2013 | 04:42 pm
This is the Heineken Ignite bottle coming out in a couple months. It's a regular beer bottle with a plastic base and LED inside that lights up in rythym to music and when you cheers someone or take a ...
The office turntable 25 Jun 2013 | 02:56 pm
How do you catch the attention of agencies' creative directors when you are a music label and want to promote a new record? Kontor Records put together a clever direct marketing action and sent out a ...
Fastline - Case History Fastweb 25 Jun 2013 | 02:51 pm
Fastweb wanted to promote its fast internet services and therefore entirely transformed a metro station in Milan into a japanese metro station. The message was that Fastweb is that fast that it can br...
Interactive advertising campaign for Samaritans 2013 25 Jun 2013 | 02:49 pm
Samaritans is an organization that supports and helps people in distress. Its members are volunteers. To alert the general public to suicide, the organization installed a screen next to a phone booth ...
