OR report: The line in the sand 7 Aug 2013 | 04:56 pm

Maybe you saw the news. The headlines were all about "riots" after a rash of window breaking, fighting, car kicking and portapotty tipping at the Vans US Open of Surfing last week. But the ins...

OR-GNAR 30 Jul 2013 | 06:45 pm

With all due respect and deference to Shane McConkey and the brilliant creators of GNAR, it’s long overdue to bring just a smidgen of GNAR’s ten-ton awesomeness and self-deferential ridiculousness to ...

Killing time 7 Jun 2013 | 07:35 pm

Next Friday, it will be six months since the Sandy Hook Elementary School shooting. In that same half year, close to 5,000 people in the United States were killed by guns; Congress and various talkin...

The day after Earth Day 30 Apr 2013 | 07:27 pm

0 0 1 381 2176 Pale Morning Media LLC 18 5 2552 14.0 Normal 0 false false false EN-US JA X-NONE TUCSON, ARIZONA -- The Desert doesn’t seem to care about Earth Day.   In fact, it seem...

'Gear Institue' strips things down to the bare essentials 21 Mar 2013 | 04:04 pm

Once upon a time there, was no gear. Now, there is very much gear. Scholars from the future will call it this the Gear Era, and they will scientifically pinpoint the moment in time when Gear became a...

Tools for PR success: The Client Mood Ring 14 Jan 2013 | 07:44 pm

A lot of people find themselves compelled to ask me the same thing.   "Drew .... how do YOU find time for Parcheesi?" Simply put, I'd be nothing if it weren't for my lucky astrology Client Mood Ring....

Does Made-in-the-USA matter? 7 Jan 2013 | 07:08 pm

0 0 1 703 4013 Pale Morning Media LLC 33 9 4707 14.0 Normal 0 false false false EN-US JA X-NONE It came like a tornado. Things were grey and uncertain and a bit blustery, and then th...

When friends die on Facebook 2 Jan 2013 | 06:34 am

Peter Devin was an Outdoor Retailer Show Director, a Fly Fishing Retailer Show Director, a former client of mine, an outdoor industry colleague, and a friend. Not a Christmas Card friend, nor a Wedne...

Monday morning shred ... From Finland with love 26 Nov 2012 | 06:41 pm

Prospecting Idaho, redux 8 Nov 2012 | 03:12 am

PROSPECTING IDAHO Episode 3.6 from smith optics on Vimeo.