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Marketers May be Overworked But Outsourcing is the Answer 3 Jul 2013 | 12:00 pm
Ask anyone, and they’ll probably say that they’re overworked, but a new report from Charterhouse demonstrates that marketers actually are. Recently Marketing Week reported on the increasing burden on...
Social Intelligence: The Key to Joining-Up Sales and Marketing 1 Jul 2013 | 10:07 pm
Social selling and its missing intelligence. Author: Nathan Windle, Product Director at Gumbyte. As a marketing or sales professional you may already be aware of, or be practicing, social selling. I...
Branding Glastonbury: How Playstation and Other Big Brands Manage it 28 Jun 2013 | 08:32 pm
It’s late June, the time of the year that the quiet town of Pilton (population, just 935) is transformed, as 130,000+ ‘crusties’ converge on the town for the National Mud Sliding Competition, otherwis...
Was Giving in to the X-box One Outrage Microsoft’s Only Option? 26 Jun 2013 | 06:09 pm
Microsoft upset a lot of people with their new direction for the Xbox One, but now that they’ve capitulated in the face of public opinion did they get the marketing right? Microsoft came under heavy ...
Print Ads Aren’t Over Yet as Apple Wins Grand Prix 24 Jun 2013 | 08:02 pm
With plunging revenues and the growth of digital-only publications, has print marketing had its day? The print ad is dead. Long live the print ad. Just under a year ago, one of America’s most famous...
How Do You Solve a Problem Like LinkedIn? 21 Jun 2013 | 10:22 pm
For most people LinkedIn is the place to be for online professional networking, but as it continues to take on... Read more »
Can Myspace Get Back in the Social Media Ring with it’s Re-launch? 20 Jun 2013 | 07:33 pm
Is a new launch and some of Justin Timberlake’s swagger enough marketing to revitalize the ailing Myspace? In April of... Read more »
AdWords Re-Marketing: What You Need to Know 17 Jun 2013 | 09:52 pm
Re-marketing is a powerful tool in the digital marketing arsenal; let’s talk about what you need to know to get... Read more »
5 Innovative Ways to use Video in Your Marketing 14 Jun 2013 | 09:42 pm
Video can be a compelling part of any marketing campaign, but how do you keep it fresh? 1. Sponsored advert-music-video... Read more »
Learn a Lesson from Coca-Cola as their Digital Marketing gets more Engaging with Brand Stories 12 Jun 2013 | 10:20 pm
Digital marketing can be fraught with problems, but what do you do when 62% of consumers think that online ads... Read more »
