Bmon - bmon.co.uk - Business Marketing Online (BMON): Google AdWords Management
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A plan to start proper "content marketing" 26 Aug 2013 | 10:00 pm
Google's recent updates appear to be favouring sites which have what's known as a "content marketing" strategy in place, and if you're one of those companies which has never got around to implementing...
The importance of keeping hold of search engine users 25 Aug 2013 | 10:00 pm
One of the many factors which contributes to your success in the search engine results is the proportion of clickthroughs which come to your site and stay for a decent length of time. If you think abo...
The power of a testimonial 22 Aug 2013 | 10:00 pm
Amongst the stream of new options being made available to Google AdWords advertisers is the ability to add independent reviews to the ads, as this article explains. One thing which all of us can learn...
The truth revealed by online stores 21 Aug 2013 | 10:00 pm
Most marketing managers know that the hardest part of marketing to engineers and other technical professionals is the amount of information which needs to be provided. This is because your customers, ...
Making your videos jump out of the search results 20 Aug 2013 | 10:00 pm
So, you've got some nice shiny videos on your website. Good move – they're appearing more and more in the Google results, and there's no doubt that even in the tech B2B arena, people like them. Maybe ...
What reporting are you getting on your "SEO investment"? 19 Aug 2013 | 10:00 pm
If I've come across as an "SEO skeptic" in recent months, I don't mean to be: I'm just disappointed about how much money is wasted on "search engine optimisation" by companies like yours who really sh...
Keep an eye on LinkedIn advertising 18 Aug 2013 | 10:00 pm
Keep an eye on LinkedIn advertising. Those of you who use LinkedIn regularly will need no convincing that it's an interesting possible option, but for those of you who don't, it's important to accept ...
Letting visitors go without a fight 15 Aug 2013 | 10:00 pm
Not everyone who visits your website is going to want what you've got. That's a fact. But having spent so much time and money getting people there, are you letting them go without offering them altern...
Clear the decks 14 Aug 2013 | 10:00 pm
I've mentioned before that your website's product pages should be more of a brochure than a data sheet – after all, they're your company's most prolific salesperson. It's essential that they sell, and...
Just concentrate on the simple things 13 Aug 2013 | 10:00 pm
If any of you read more around the subject of search engine optimisation than this blog (and I wouldn't necessarily recommend it), you'll doubtless have seen articles such as this one on the David Nay...
