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Brand Is All 23 Aug 2013 | 08:48 pm
Brand is all. I repeat this to help ease your mind about marketing’s role in operations. Operations–or how a company does what it does–impacts brand. Brand is all. Let’s unravel this. Brand is al...
The Art of Transforming Facebook Posts Into Ads 21 Aug 2013 | 03:20 am
Note: This article was originally commissioned by The Content Strategist, but it has since disappeared from their archive (so I am reposting it here). Historically, advertising took weeks or months t...
Codify What You Do, So Others Can Do What You Do 7 Aug 2013 | 07:25 am
Blair Enns, a consultant to small agencies gets me to think and to look at things from a different perspective. Therefore, I highly value what Enns has to say about building long term value in my comp...
Build A Great Brand By Engaging Your Staff and Living Your Company’s “Why” 20 Jul 2013 | 10:27 pm
How does a company inspire true passion and loyalty in its workers? It’s more than an operational mandate today, happy workers are the key to how a company is perceived by its various constituencies....
Marketing Solutions Is The Ticket, Advertising Is Merely A Player 18 Jul 2013 | 09:42 pm
I don’t have much respect for the advertising industry awards, but I do have immense respect for a caring person willing to travel to Cannes and stick it to the egotists in the audience. Gareth Kay, ...
Find Your Brand’s Storytelling Talent, And Supply Them With Tools! 27 Jun 2013 | 04:23 am
By now, brand managers large and small know they must find a way to make consistently compelling content. Every company is not a media company, but every company can make meaningful media, and the com...
Interrupt Your Prospects Carefully, Or Better Yet, Not At All 24 Jun 2013 | 10:45 pm
Advertising will soon be done being impolite. That’s the word from futurist, author and strategic advisor, Gerd Leonhard, who weighed in recently on Harvard Business Review about the massive changes u...
Social Media May Be Free And Easy, But #SMM Is Neither Free Nor Easy 18 Jun 2013 | 08:40 am
Social media is disruptive and for 99% of marketers it’s new and a bit frightening. As a field still being formed, you might say social media is a channel in search of best practices. There are common...
Contently Going About My Business 4 Jun 2013 | 07:25 am
Contently is a service that connects paying publishers and professional writers. At this time, I am connected to The Content Strategist, a blog published by Contently, although I have yet to produce a...
Customers Deserve Better Brand Experiences 29 May 2013 | 09:29 pm
Former BBH chairman, Cindy Gallop, wants to help us redesign the advertising business. She argues that it’s high time to “blow it up and start again.” “People hate advertising in general, but they lov...
