Bookmarklee - bookmarklee.co.uk - Mark Lee - STAND OUT
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It’s better to be passionate and authentic than boring 27 Aug 2013 | 12:58 pm
The old cliche ‘people buy from people they know, like and trust‘ is especially pertinent when you are an accountant keen to generate additional clients. To a large extent it matters not whether you ...
Stop giving away your valuable time to strangers 20 Aug 2013 | 12:15 pm
There’s a commonly quoted statistic that it’s ten times more costly (in terms of time and cash) to generate new work from new clients than it is to generate additional work from existing clients. Ten ...
How accounting has been changed by technology 15 Aug 2013 | 01:44 pm
I was intrigued by this infographic and thought it was worth sharing. I recognise the picture of the modern accountant as I started in the profession just before accounting computer programmes were in...
Watch out General Practitioner Accountants! 13 Aug 2013 | 01:04 pm
This salutary item is drawn from my talk and ebook on risk management and how to avoid professional negligence claims. The recent professional negligence case of Mehjoo and Harben Barker has effective...
Accountants caught lying on their websites 6 Aug 2013 | 01:01 pm
I was shocked to read about “Accountants Caught Lying To Clients In Desperate Quest For Authority” on the website of marketing expert Ian Brodie. He suggests that more than a dozen accountants seem t...
Please ignore this self congratulatory post 1 Aug 2013 | 12:36 pm
Three months ago I mentioned, in passing, that this website/blog “had significantly more visitors (>19,000) and more page views (>30,000) in April than ever before.” I am delighted to note that those...
The 7 ways you can ‘Keep In Touch’ with clients and contacts 30 Jul 2013 | 12:44 pm
Accountants who want to stand out as caring and being interested in their clients know that they should keep in touch (‘KIT’). You also need a KIT routine if you want to be able to rely on business c...
I have over 3,000 Linkedin connections – so what? 25 Jul 2013 | 01:59 pm
How did I get to such a figure and does it mean anything? The first thing to stress is that I don’t seek out or accept random connections. If anyone within my target audience sectors asks to connect ...
Can service guarantees help you to stand out? 23 Jul 2013 | 12:51 pm
One way to stand out and to be different is to offer proof of your assertions. This means going beyond simply stating that you’re the best at what you do or promising to provide a timely service. Inde...
I’m not boring but my firm is. What should I do? 16 Jul 2013 | 12:51 pm
I was recently asked by an accountant whether it matters that his firm has a boring website and boring branding? The individual in question does not come across as boring themselves. In typical accou...
